Salomon vs Ultimate Direction:Which is more popular by branded search?

Name: Salomon vs Ultimate Direction: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Salomon had more branded searches than Ultimate Direction among hydration vests worldwide. Salomon was estimated to have 137K branded searches compared to Ultimate Direction’s 5.4K, and held a 39.3% Share of Search versus Ultimate Direction’s 1.5%. These are worldwide searches for English-language branded terms.

Share of Search among hydration vests worldwide in August 2026Which is more popular in search, Salomon or Ultimate Direction?

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Which is more popular in search, Salomon or Ultimate Direction?

Compare the hydration vests shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Salomon and Ultimate Direction among hydration vests worldwide, by month

Month	CamelBak	Salomon	Osprey	Ultimate Direction	Nathan	Aonijie
Oct 2025	51.6%	35.7%	10.4%	2.1%	0.18%	0.12%
Nov 2025	50.4%	34.9%	12.4%	2%	0.18%	0.12%
Dec 2025	50.6%	35%	12.4%	1.7%	0.12%	0.12%
Jan 2026	46.8%	39.6%	11.5%	1.9%	0.11%	0.11%
Feb 2026	52.8%	34.3%	10.6%	2.1%	0.1%	0.1%
Mar 2026	49.1%	38.8%	9.9%	2%	0.21%	0.12%
Apr 2026	50%	37.7%	10%	2%	0.18%	0.12%
May 2026	51.1%	36.4%	10.2%	2%	0.15%	0.12%
Jun 2026	49.3%	39%	9.9%	1.6%	0.14%	0.1%
Jul 2026	46.9%	37.2%	14.1%	1.5%	0.14%	0.14%
Aug 2026	47.3%	39.3%	11.6%	1.5%	0.17%	0.11%
Sep 2026	—	—	—	—	—	—

How has the Salomon and Ultimate Direction comparison changed over the last 12 months?

3 findings

Salomon was ahead of Ultimate Direction in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hydration vests worldwide moved from 35.7% to 39.3%, and its estimated monthly branded searches moved from 93.4K to 137K.
Across the 11 months ending August 2026, Ultimate Direction’s estimated Share of Search among hydration vests worldwide moved from 2.1% to 1.5%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for hydration vests worldwide in August 2026?

1 change

In August 2026, Salomon gained estimated Share of Search among hydration vests worldwide, from 37.2% to 39.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Salomon’s and Ultimate Direction’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.