How popular isUltimate Direction in search?
In August 2026, there were an estimated 5.4K branded searches for Ultimate Direction worldwide which held steady over the last 11 months. Ultimate Direction holds 1.5% estimated Share of Search among hydration vests worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Ultimate Direction and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Ultimate Direction compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hydration vests | 4th of 6 | 1.5% | Shown below |
| Running belts | 3rd of 6 | 3.4% | Show ranking |
Which hydration vests compete with Ultimate Direction?
Share of Search by month for CamelBak, Salomon, Osprey, Ultimate Direction. The figures are in the table below the chart.
View monthly share of search table
| Month | CamelBak | Salomon | Osprey | Ultimate Direction | Nathan | Aonijie |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 35.7% | 10.4% | 2.1% | 0.18% | 0.12% |
| Nov 2025 | 50.4% | 34.9% | 12.4% | 2% | 0.18% | 0.12% |
| Dec 2025 | 50.6% | 35% | 12.4% | 1.7% | 0.12% | 0.12% |
| Jan 2026 | 46.8% | 39.6% | 11.5% | 1.9% | 0.11% | 0.11% |
| Feb 2026 | 52.8% | 34.3% | 10.6% | 2.1% | 0.1% | 0.1% |
| Mar 2026 | 49.1% | 38.8% | 9.9% | 2% | 0.21% | 0.12% |
| Apr 2026 | 50% | 37.7% | 10% | 2% | 0.18% | 0.12% |
| May 2026 | 51.1% | 36.4% | 10.2% | 2% | 0.15% | 0.12% |
| Jun 2026 | 49.3% | 39% | 9.9% | 1.6% | 0.14% | 0.1% |
| Jul 2026 | 46.9% | 37.2% | 14.1% | 1.5% | 0.14% | 0.14% |
| Aug 2026 | 47.3% | 39.3% | 11.6% | 1.5% | 0.17% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 165K | 0% | +0.3 points | |
| 2, held 2nd | 39.3% | 137K | +5% | +2.1 points | |
| 3, held 3rd | 11.6% | 40.5K | -18.2% | -2.5 points | |
| 4, held 4th | 1.5% | 5.4K | 0% | 0 points | |
| 5, moved from 6th to 5th | 0.17% | 590 | +22.9% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.11% | 390 | -18.8% | 0 pointsmoved from 5th to 6th |
1.CamelBak
47.3%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Salomon39.3%
Held 2nd. 137K estimated branded searches, +5% vs prior month. Share +2.1 points.
3.
Osprey11.6%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
1.5%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.Nathan
0.17%
Moved from 6th to 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.
6.Aonijie
0.11%
Moved from 5th to 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Ultimate Direction and its closest rivals
- Ultimate Direction vs CamelBak: compare search popularity
- Ultimate Direction vs Salomon: compare search popularity
- Ultimate Direction vs Osprey: compare search popularity
- Ultimate Direction vs Nathan: compare search popularity
- Ultimate Direction vs Aonijie: compare search popularity
- Compare Ultimate Direction with any brand
How has branded search demand for Ultimate Direction changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ultimate Direction worldwide held steady at 5.4K.
- Across the 11 months ending August 2026, Ultimate Direction’s estimated Share of Search among hydration vests worldwide decreased from 2.1% to 1.5%.
How did search popularity change for hydration vests worldwide in August 2026?
5 changes
In August 2026, Salomon gained estimated Share of Search among hydration vests worldwide, from 37.2% to 39.3%.
In August 2026, Osprey lost estimated Share of Search among hydration vests worldwide, from 14.1% to 11.6%.
In August 2026, Nathan rose from 6th to 5th among hydration vests worldwide.
In August 2026, Aonijie fell from 5th to 6th among hydration vests worldwide.
Estimated monthly branded searches for CamelBak worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.
How is Ultimate Direction measured?
Brandwave collects information about searches that people make online using Ultimate Direction’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ultimate direction
Do you work for Ultimate Direction? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ultimate Direction your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.