How popular isUltimate Direction in search?
In August 2026, there were an estimated 5.4K branded searches for Ultimate Direction worldwide which held steady over the last 11 months. Ultimate Direction holds 3.4% estimated Share of Search among running belts worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which running belts compete with Ultimate Direction?
Share of Search by month for Salomon, FlipBelt, Ultimate Direction, SPIbelt. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | FlipBelt | Ultimate Direction | SPIbelt | Nathan | Amphipod |
|---|---|---|---|---|---|---|
| Oct 2025 | 82% | 8.7% | 4.7% | 3.9% | 0.42% | 0.23% |
| Nov 2025 | 82.6% | 7.2% | 4.8% | 4.8% | 0.42% | 0.28% |
| Dec 2025 | 84.8% | 7.4% | 4% | 3.3% | 0.29% | 0.24% |
| Jan 2026 | 87.6% | 5.1% | 4.1% | 2.8% | 0.25% | 0.2% |
| Feb 2026 | 85.1% | 6.4% | 5.2% | 2.8% | 0.25% | 0.2% |
| Mar 2026 | 83.8% | 7.8% | 4.2% | 3.5% | 0.46% | 0.2% |
| Apr 2026 | 81.1% | 9.7% | 4.3% | 4.3% | 0.38% | 0.21% |
| May 2026 | 82.6% | 8.5% | 4.6% | 3.8% | 0.34% | 0.18% |
| Jun 2026 | 87.5% | 5.4% | 3.6% | 2.9% | 0.32% | 0.21% |
| Jul 2026 | 87.5% | 5.4% | 3.6% | 2.9% | 0.32% | 0.17% |
| Aug 2026 | 86.9% | 6.3% | 3.4% | 2.8% | 0.37% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.9% | 137K | +5% | -0.6 points | |
| 2, held 2nd | 6.3% | 9.9K | +22.2% | +0.8 points | |
| 3, held 3rd | 3.4% | 5.4K | 0% | -0.2 points | |
| 4, held 4th | 2.8% | 4.4K | 0% | -0.2 points | |
| 5, held 5th | 0.37% | 590 | +22.9% | +0.1 points | |
| 6, held 6th | 0.2% | 320 | +23.1% | 0 points |
1.
Salomon86.9%
Held 1st. 137K estimated branded searches, +5% vs prior month. Share -0.6 points.
2.
FlipBelt6.3%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
3.4%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
SPIbelt2.8%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Nathan0.37%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.
6.
Amphipod0.2%
Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Ultimate Direction and its closest rivals
Ultimate Direction vs Salomon: compare search popularity- Ultimate Direction vs FlipBelt: compare search popularity
- Ultimate Direction vs SPIbelt: compare search popularity
- Ultimate Direction vs Nathan: compare search popularity
- Ultimate Direction vs Amphipod: compare search popularity
- Compare Ultimate Direction with any brand
How has branded search demand for Ultimate Direction changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ultimate Direction worldwide held steady at 5.4K.
- Across the 11 months ending August 2026, Ultimate Direction’s estimated Share of Search among running belts worldwide decreased from 4.7% to 3.4%.
- Across the 11 months ending August 2026, Ultimate Direction’s estimated Share of Search among running belts worldwide peaked at 5.2% in February 2026 and was lowest at 3.4% in August 2026.
How did search popularity change for running belts worldwide in August 2026?
4 changes
In August 2026, FlipBelt gained estimated Share of Search among running belts worldwide, from 5.4% to 6.3%.
In August 2026, Salomon lost estimated Share of Search among running belts worldwide, from 87.5% to 86.9%.
Estimated monthly branded searches for Amphipod worldwide rose 23.1% over 11 measured months, from 260 to 320 in August 2026.
Estimated monthly branded searches for Nathan worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
Where does Ultimate Direction compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hydration vests | 4th of 6 | 1.5% | Show ranking |
| Running belts | 3rd of 6 | 3.4% | Shown above |
How is Ultimate Direction measured?
Brandwave collects information about searches that people make online using Ultimate Direction’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ultimate direction
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Is Ultimate Direction your brand?
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