Brandwave

Salomon vs SPIbelt:Which is more popular by branded search?

In August 2026, Salomon had more branded searches than SPIbelt among running belts worldwide. Salomon was estimated to have 137K branded searches compared to SPIbelt’s 4.4K, and held an 86.9% Share of Search versus SPIbelt’s 2.8%. These are worldwide searches for English-language branded terms.

Share of Search among running belts worldwide in August 2026Which is more popular in search, Salomon or SPIbelt?
Salomon86.9%137K searches
vs
SPIbelt2.8%4.4K searches

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Which is more popular in search, Salomon or SPIbelt?

Compare the running belts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Salomon and SPIbelt among running belts worldwide, by month

Share of Search by month for Salomon, SPIbelt. The figures are in the table below the chart.

View monthly share of search table
MonthSalomonFlipBeltUltimate DirectionSPIbeltNathanAmphipod
Oct 202582%8.7%4.7%3.9%0.42%0.23%
Nov 202582.6%7.2%4.8%4.8%0.42%0.28%
Dec 202584.8%7.4%4%3.3%0.29%0.24%
Jan 202687.6%5.1%4.1%2.8%0.25%0.2%
Feb 202685.1%6.4%5.2%2.8%0.25%0.2%
Mar 202683.8%7.8%4.2%3.5%0.46%0.2%
Apr 202681.1%9.7%4.3%4.3%0.38%0.21%
May 202682.6%8.5%4.6%3.8%0.34%0.18%
Jun 202687.5%5.4%3.6%2.9%0.32%0.21%
Jul 202687.5%5.4%3.6%2.9%0.32%0.17%
Aug 202686.9%6.3%3.4%2.8%0.37%0.2%
Sep 2026——————

How has the Salomon and SPIbelt comparison changed over the last 12 months?

  • Salomon was ahead of SPIbelt in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among running belts worldwide moved from 82% to 86.9%, and its estimated monthly branded searches moved from 93.4K to 137K.
  • Across the 11 months ending August 2026, SPIbelt’s estimated Share of Search among running belts worldwide moved from 3.9% to 2.8%, and its estimated monthly branded searches held steady at 4.4K.

How did search popularity change for running belts worldwide in August 2026?

  1. In August 2026, Salomon lost estimated Share of Search among running belts worldwide, from 87.5% to 86.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Salomon’s and SPIbelt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salomon

4 branded search terms

  • hiking boots salomon
  • salomon com
  • salomon hiking shoes
  • salomon x ultra

SPIbelt

1 branded search term

  • spi belt

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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