Brandwave

How popular isNathan in search?

In August 2026, there were an estimated 590 branded searches for Nathan worldwide which is up 22.9% over the last 11 months. Nathan holds 0.37% estimated Share of Search among running belts worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salomon86.9%
  2. FlipBelt6.3%
  3. Ultimate Direction3.4%
  4. SPIbelt2.8%
  5. Nathan0.37%
  6. Amphipod0.2%
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Which running belts compete with Nathan?

Nathan against running belts worldwide, by month

Share of Search by month for Salomon, FlipBelt, Ultimate Direction, SPIbelt, Nathan. The figures are in the table below the chart.

View monthly share of search table
MonthSalomonFlipBeltUltimate DirectionSPIbeltNathanAmphipod
Oct 202582%8.7%4.7%3.9%0.42%0.23%
Nov 202582.6%7.2%4.8%4.8%0.42%0.28%
Dec 202584.8%7.4%4%3.3%0.29%0.24%
Jan 202687.6%5.1%4.1%2.8%0.25%0.2%
Feb 202685.1%6.4%5.2%2.8%0.25%0.2%
Mar 202683.8%7.8%4.2%3.5%0.46%0.2%
Apr 202681.1%9.7%4.3%4.3%0.38%0.21%
May 202682.6%8.5%4.6%3.8%0.34%0.18%
Jun 202687.5%5.4%3.6%2.9%0.32%0.21%
Jul 202687.5%5.4%3.6%2.9%0.32%0.17%
Aug 202686.9%6.3%3.4%2.8%0.37%0.2%
Sep 2026——————

  1. 1.Salomon

    86.9%

    Held 1st. 137K estimated branded searches, +5% vs prior month. Share -0.6 points.

  2. 2.FlipBelt

    6.3%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  3. 3.Ultimate Direction

    3.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.SPIbelt

    2.8%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Nathan

    0.37%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

  6. 6.Amphipod

    0.2%

    Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Nathan and its closest rivals

How has branded search demand for Nathan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nathan worldwide rose from 480 to 590.
  • Across the 11 months ending August 2026, Nathan’s estimated Share of Search among running belts worldwide held steady, from 0.42% to 0.37%.

How did search popularity change for running belts worldwide in August 2026?

  1. In August 2026, FlipBelt gained estimated Share of Search among running belts worldwide, from 5.4% to 6.3%.

  2. In August 2026, Salomon lost estimated Share of Search among running belts worldwide, from 87.5% to 86.9%.

  3. Estimated monthly branded searches for Amphipod worldwide rose 23.1% over 11 measured months, from 260 to 320 in August 2026.

  4. Estimated monthly branded searches for Nathan worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

Where does Nathan compete?

Nathan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hydration vests5th of 60.17%Show ranking
Running belts5th of 60.37%Shown above

How is Nathan measured?

Brandwave collects information about searches that people make online using Nathan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nathan vest

Do you work for Nathan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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