Amphipod vs Nathan:Which is more popular by branded search?
In August 2026, Nathan had more branded searches than Amphipod among running belts worldwide. Nathan was estimated to have 590 branded searches compared to Amphipod’s 320, and held a 0.37% Share of Search versus Amphipod’s 0.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amphipod or Nathan?
Compare the running belts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nathan, Amphipod. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | FlipBelt | Ultimate Direction | SPIbelt | Nathan | Amphipod |
|---|---|---|---|---|---|---|
| Oct 2025 | 82% | 8.7% | 4.7% | 3.9% | 0.42% | 0.23% |
| Nov 2025 | 82.6% | 7.2% | 4.8% | 4.8% | 0.42% | 0.28% |
| Dec 2025 | 84.8% | 7.4% | 4% | 3.3% | 0.29% | 0.24% |
| Jan 2026 | 87.6% | 5.1% | 4.1% | 2.8% | 0.25% | 0.2% |
| Feb 2026 | 85.1% | 6.4% | 5.2% | 2.8% | 0.25% | 0.2% |
| Mar 2026 | 83.8% | 7.8% | 4.2% | 3.5% | 0.46% | 0.2% |
| Apr 2026 | 81.1% | 9.7% | 4.3% | 4.3% | 0.38% | 0.21% |
| May 2026 | 82.6% | 8.5% | 4.6% | 3.8% | 0.34% | 0.18% |
| Jun 2026 | 87.5% | 5.4% | 3.6% | 2.9% | 0.32% | 0.21% |
| Jul 2026 | 87.5% | 5.4% | 3.6% | 2.9% | 0.32% | 0.17% |
| Aug 2026 | 86.9% | 6.3% | 3.4% | 2.8% | 0.37% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Amphipod and Nathan comparison changed over the last 12 months?
3 findings
- Nathan was ahead of Amphipod in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amphipod’s estimated Share of Search among running belts worldwide moved from 0.23% to 0.2%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 11 months ending August 2026, Nathan’s estimated Share of Search among running belts worldwide moved from 0.42% to 0.37%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for running belts worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Amphipod’s and Nathan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.