Nathan vs SPIbelt:Which is more popular by branded search?
In August 2026, SPIbelt had more branded searches than Nathan among running belts worldwide. SPIbelt was estimated to have 4.4K branded searches compared to Nathan’s 590, and held a 2.8% Share of Search versus Nathan’s 0.37%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nathan or SPIbelt?
Compare the running belts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SPIbelt, Nathan. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | FlipBelt | Ultimate Direction | SPIbelt | Nathan | Amphipod |
|---|---|---|---|---|---|---|
| Oct 2025 | 82% | 8.7% | 4.7% | 3.9% | 0.42% | 0.23% |
| Nov 2025 | 82.6% | 7.2% | 4.8% | 4.8% | 0.42% | 0.28% |
| Dec 2025 | 84.8% | 7.4% | 4% | 3.3% | 0.29% | 0.24% |
| Jan 2026 | 87.6% | 5.1% | 4.1% | 2.8% | 0.25% | 0.2% |
| Feb 2026 | 85.1% | 6.4% | 5.2% | 2.8% | 0.25% | 0.2% |
| Mar 2026 | 83.8% | 7.8% | 4.2% | 3.5% | 0.46% | 0.2% |
| Apr 2026 | 81.1% | 9.7% | 4.3% | 4.3% | 0.38% | 0.21% |
| May 2026 | 82.6% | 8.5% | 4.6% | 3.8% | 0.34% | 0.18% |
| Jun 2026 | 87.5% | 5.4% | 3.6% | 2.9% | 0.32% | 0.21% |
| Jul 2026 | 87.5% | 5.4% | 3.6% | 2.9% | 0.32% | 0.17% |
| Aug 2026 | 86.9% | 6.3% | 3.4% | 2.8% | 0.37% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nathan and SPIbelt comparison changed over the last 12 months?
3 findings
- SPIbelt was ahead of Nathan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nathan’s estimated Share of Search among running belts worldwide moved from 0.42% to 0.37%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 11 months ending August 2026, SPIbelt’s estimated Share of Search among running belts worldwide moved from 3.9% to 2.8%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for running belts worldwide in August 2026?
1 change
Estimated monthly branded searches for Nathan worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nathan’s and SPIbelt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.