Brandwave

How popular isNathan in search?

In August 2026, there were an estimated 590 branded searches for Nathan worldwide which is up 22.9% over the last 11 months. Nathan holds 0.17% estimated Share of Search among hydration vests worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CamelBak47.3%
  2. Salomon39.3%
  3. Osprey11.6%
  4. Ultimate Direction1.5%
  5. Nathan0.17%
  6. Aonijie0.11%
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Where does Nathan compete?

Nathan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hydration vests5th of 60.17%Shown below
Running belts5th of 60.37%Show ranking

Which hydration vests compete with Nathan?

Nathan against hydration vests worldwide, by month

Share of Search by month for CamelBak, Salomon, Osprey, Nathan. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakSalomonOspreyUltimate DirectionNathanAonijie
Oct 202551.6%35.7%10.4%2.1%0.18%0.12%
Nov 202550.4%34.9%12.4%2%0.18%0.12%
Dec 202550.6%35%12.4%1.7%0.12%0.12%
Jan 202646.8%39.6%11.5%1.9%0.11%0.11%
Feb 202652.8%34.3%10.6%2.1%0.1%0.1%
Mar 202649.1%38.8%9.9%2%0.21%0.12%
Apr 202650%37.7%10%2%0.18%0.12%
May 202651.1%36.4%10.2%2%0.15%0.12%
Jun 202649.3%39%9.9%1.6%0.14%0.1%
Jul 202646.9%37.2%14.1%1.5%0.14%0.14%
Aug 202647.3%39.3%11.6%1.5%0.17%0.11%
Sep 2026——————

  1. 1.CamelBak

    47.3%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Salomon

    39.3%

    Held 2nd. 137K estimated branded searches, +5% vs prior month. Share +2.1 points.

  3. 3.Osprey

    11.6%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Ultimate Direction

    1.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nathan

    0.17%

    Moved from 6th to 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Aonijie

    0.11%

    Moved from 5th to 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Nathan and its closest rivals

How has branded search demand for Nathan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nathan worldwide rose from 480 to 590.
  • Across the 11 months ending August 2026, Nathan’s estimated Share of Search among hydration vests worldwide held steady, from 0.18% to 0.17%.

How did search popularity change for hydration vests worldwide in August 2026?

  1. In August 2026, Salomon gained estimated Share of Search among hydration vests worldwide, from 37.2% to 39.3%.

  2. In August 2026, Osprey lost estimated Share of Search among hydration vests worldwide, from 14.1% to 11.6%.

  3. In August 2026, Nathan rose from 6th to 5th among hydration vests worldwide.

  4. In August 2026, Aonijie fell from 5th to 6th among hydration vests worldwide.

  5. Estimated monthly branded searches for CamelBak worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

How is Nathan measured?

Brandwave collects information about searches that people make online using Nathan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nathan vest

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How the Brand Demand Index is measured

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