Nathan vs UltrAspire:Which is more popular?
In September 2026, Nathan had more branded searches than UltrAspire among hydration vests worldwide. Nathan had about 6,070 branded searches, while UltrAspire had 5,400. Nathan made up 2.6% of all hydration vest searches we track, and UltrAspire accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about hydration vests, Nathan appeared in three of the five answers and UltrAspire in one. Nathan was mentioned before UltrAspire in every answer.
Who do people search for more?
Nathan, about 12% more searches than UltrAspire
Who does AI mention more?
Nathan, mentioned in 3 of 5 answers, UltrAspire in 1
Who does AI recommend more?
Nathan, named ahead of UltrAspire in every answer
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Top hydration vests in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nathan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. UltrAspire was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nathan was listed before UltrAspire in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Salomon1st- Nathan2nd
Ultimate Direction3rd
Osprey4th
CamelBak5th
UltrAspire6th
Raidlight–
Aonijie–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CamelBak3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nathan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UltrAspire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ultimate Direction1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Osprey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Raidlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aonijie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hydration vests
5 answers
Asked ChatGPT
“Which hydration vest should I buy?”
Asked ChatGPT
“What are the best hydration vest brands?”
Asked ChatGPT
“What's the best hydration vest for long runs?”
Searched Google, AI Overview
“hydration vest”
Searched Google, AI Overview
“running hydration vest”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nathan or UltrAspire more popular in search?
This chart shows how often people search Google for Nathan and UltrAspire by name. Each line represents a brand's share of searches for all eight hydration vests we track, month by month, from English-language searches worldwide.
Share of searches by month for Nathan, UltrAspire. The figures are in the table below the chart.
View monthly share of searches table
| Month | CamelBak | Salomon | Raidlight | Aonijie | Nathan | UltrAspire | Ultimate Direction | Osprey |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 18.4% | 8.1% | 5.6% | 2.9% | 2% | 2.4% | 0.17% |
| Nov 2025 | 57.5% | 21% | 9.4% | 5.3% | 2.5% | 1.9% | 2.3% | 0.17% |
| Dec 2025 | 62.2% | 18.6% | 8.3% | 4.7% | 2.3% | 1.7% | 2% | 0.18% |
| Jan 2026 | 58.1% | 20.9% | 9.6% | 5.3% | 2.1% | 1.5% | 2.3% | 0.17% |
| Feb 2026 | 63.1% | 18.8% | 6.9% | 4.8% | 2% | 1.7% | 2.5% | 0.18% |
| Mar 2026 | 55.7% | 24.9% | 7.5% | 5.1% | 2.5% | 1.8% | 2.2% | 0.24% |
| Apr 2026 | 58.1% | 22.6% | 6.4% | 5.3% | 2.6% | 2.3% | 2.3% | 0.25% |
| May 2026 | 60.6% | 19.3% | 6.6% | 5.6% | 2.3% | 3% | 2.4% | 0.26% |
| Jun 2026 | 62.8% | 20% | 5.6% | 4.7% | 2.4% | 2.1% | 2.1% | 0.27% |
| Jul 2026 | 62.5% | 20.3% | 5.6% | 4.8% | 2.4% | 2% | 2% | 0.27% |
| Aug 2026 | 59.1% | 23% | 5.3% | 5.4% | 2.5% | 2.4% | 1.9% | 0.32% |
| Sep 2026 | 58.7% | 22.3% | 6.4% | 5.4% | 2.6% | 2.3% | 1.9% | 0.26% |
How has the Nathan and UltrAspire comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: UltrAspire took it in May 2026, Nathan took it in June 2026.
- Across the 12 months ending September 2026, Nathan’s share of searches among hydration vests worldwide moved from 2.9% to 2.6%, and its estimated monthly branded searches moved from 6.4K to 6.1K.
- Across the 12 months ending September 2026, UltrAspire’s share of searches among hydration vests worldwide moved from 2% to 2.3%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for hydration vests worldwide in September 2026?
1 change
Estimated monthly branded searches for UltrAspire worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Nathan’s and UltrAspire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nathan
5 branded search terms
- nathan belt
- nathan hydration vest
- nathan running
- nathan running belt
- nathan vest
UltrAspire
1 branded search term
- ultraspire
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