Brandwave

Nathan vs Raidlight:Which is more popular?

In September 2026, Raidlight had more branded searches than Nathan among hydration vests worldwide. Raidlight had about 14,800 branded searches, while Nathan had 6,070. Raidlight made up 6.4% of all hydration vest searches we track, and Nathan accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about hydration vests, Nathan appeared in three of the five answers and Raidlight in none.

Among hydration vests worldwide in September 2026

Who do people search for more?

Raidlight, about 2 searches for every 1 for Nathan

Raidlight 14.8K searchesNathan 6.1K searches

Who does AI mention more?

Nathan, mentioned in 3 of 5 answers, Raidlight in 0

Nathan in 3 of 5Raidlight in 0 of 5

Who does AI recommend more?

Nathan, the only one of the two named

Nathan first in 2Raidlight never named

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Top hydration vests in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nathan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Raidlight did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon1st
  2. Nathan2nd
  3. Ultimate Direction3rd
  4. Osprey4th
  5. CamelBak5th
  6. UltrAspire6th
  7. Raidlight–
  8. Aonijie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CamelBak3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nathan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UltrAspire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate Direction1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osprey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raidlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aonijie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hydration vests

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nathan or Raidlight more popular in search?

This chart shows how often people search Google for Nathan and Raidlight by name. Each line represents a brand's share of searches for all eight hydration vests we track, month by month, from English-language searches worldwide.

Nathan and Raidlight among hydration vests worldwide, by month

Share of searches by month for Raidlight, Nathan. The figures are in the table below the chart.

View monthly share of searches table
MonthCamelBakSalomonRaidlightAonijieNathanUltrAspireUltimate DirectionOsprey
Oct 202560.5%18.4%8.1%5.6%2.9%2%2.4%0.17%
Nov 202557.5%21%9.4%5.3%2.5%1.9%2.3%0.17%
Dec 202562.2%18.6%8.3%4.7%2.3%1.7%2%0.18%
Jan 202658.1%20.9%9.6%5.3%2.1%1.5%2.3%0.17%
Feb 202663.1%18.8%6.9%4.8%2%1.7%2.5%0.18%
Mar 202655.7%24.9%7.5%5.1%2.5%1.8%2.2%0.24%
Apr 202658.1%22.6%6.4%5.3%2.6%2.3%2.3%0.25%
May 202660.6%19.3%6.6%5.6%2.3%3%2.4%0.26%
Jun 202662.8%20%5.6%4.7%2.4%2.1%2.1%0.27%
Jul 202662.5%20.3%5.6%4.8%2.4%2%2%0.27%
Aug 202659.1%23%5.3%5.4%2.5%2.4%1.9%0.32%
Sep 202658.7%22.3%6.4%5.4%2.6%2.3%1.9%0.26%

How has the Nathan and Raidlight comparison changed over the last 12 months?

3 findings
  • Raidlight was ahead of Nathan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nathan’s share of searches among hydration vests worldwide moved from 2.9% to 2.6%, and its estimated monthly branded searches moved from 6.4K to 6.1K.
  • Across the 12 months ending September 2026, Raidlight’s share of searches among hydration vests worldwide moved from 8.1% to 6.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for hydration vests worldwide in September 2026?

1 change
  1. In September 2026, Raidlight overtook Aonijie to rank 3rd among hydration vests worldwide, with 6.4% of the searches.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Nathan’s and Raidlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nathan

5 branded search terms

  • nathan belt
  • nathan hydration vest
  • nathan running
  • nathan running belt
  • nathan vest

Raidlight

1 branded search term

  • raidlight

How the Brand Demand Index is measured

Other head-to-heads among hydration vests

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