Ariat vs Salomon:Which is more popular?
In September 2026, Ariat had more branded searches than Salomon among waterproof boots brands worldwide. Ariat had about 673,000 branded searches, while Salomon had 880. Ariat made up 6% of all waterproof boots brand searches we track, and Salomon accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, Salomon appeared in two of the five answers and Ariat in none.
Who do people search for more?
Ariat, about 765 searches for every 1 for Salomon
Who does AI mention more?
Salomon, mentioned in 2 of 5 answers, Ariat in 0
Who does AI recommend more?
Salomon, the only one of the two named
Follow Ariat vs Salomon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top waterproof boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salomon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ariat did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof boots brands
5 answers
Asked ChatGPT
“Which waterproof boots brand should I buy?”
Asked ChatGPT
“What are the best waterproof boots brands?”
Asked ChatGPT
“What's the best waterproof boots brand for wet weather?”
Searched Google, AI Overview
“waterproof work boots”
Searched Google, AI Overview
“women's waterproof boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Ariat or Salomon more popular in search?
This chart shows how often people search Google for Ariat and Salomon by name. Each line represents a brand's share of searches for all ten waterproof boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ariat, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skechers | Timberland | Clarks | Ariat | Bogs | Columbia | Hunter | Merrell | KEEN | Salomon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 26.8% | 12% | 5.4% | 2.9% | 2.9% | 0.48% | 0.22% | 0.12% | 0.06% |
| Nov 2025 | 45.3% | 30.3% | 11.1% | 6.1% | 2.2% | 4.5% | 0.3% | 0.13% | 0.09% | <0.01% |
| Dec 2025 | 44.1% | 29.5% | 10.8% | 7.2% | 2.7% | 5% | 0.36% | 0.16% | 0.11% | 0.03% |
| Jan 2026 | 48.6% | 26.6% | 11.9% | 5.3% | 2.9% | 3.7% | 0.48% | 0.26% | 0.12% | 0.01% |
| Feb 2026 | 51.4% | 23% | 12.6% | 5.7% | 3.1% | 3.1% | 0.62% | 0.34% | 0.15% | <0.01% |
| Mar 2026 | 56.8% | 17% | 13.9% | 6.3% | 2.8% | 2% | 0.69% | 0.31% | 0.14% | <0.01% |
| Apr 2026 | 56.9% | 17% | 13.9% | 6.3% | 2.8% | 1.9% | 0.69% | 0.38% | 0.14% | <0.01% |
| May 2026 | 61.8% | 15.1% | 12.4% | 5.6% | 2.5% | 1.5% | 0.5% | 0.41% | 0.12% | <0.01% |
| Jun 2026 | 59.3% | 14.5% | 14.5% | 6.5% | 2.4% | 1.7% | 0.59% | 0.39% | 0.14% | <0.01% |
| Jul 2026 | 53.1% | 19.4% | 15.9% | 5.8% | 2.6% | 1.8% | 0.64% | 0.53% | 0.16% | <0.01% |
| Aug 2026 | 53.2% | 19.5% | 15.9% | 5.9% | 2.6% | 1.8% | 0.53% | 0.43% | 0.13% | <0.01% |
| Sep 2026 | 54.7% | 20% | 13.4% | 6% | 2.7% | 2.2% | 0.54% | 0.36% | 0.13% | <0.01% |
How has the Ariat and Salomon comparison changed over the last 12 months?
3 findings
- Ariat was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among waterproof boots brands worldwide moved from 5.4% to 6%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands worldwide moved from 0.06% to <0.01%, and its estimated monthly branded searches moved from 8.1K to 880.
How did search popularity change for waterproof boots brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Salomon worldwide fell 89.1% over 12 measured months, from 8.1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ariat’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among waterproof boots brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.