Brandwave

Lib Tech vs Salomon:Which is more popular?

In September 2026, Salomon had more branded searches than Lib Tech among snowboard brands worldwide. Salomon had about 1 million branded searches, while Lib Tech had 14,800. Salomon made up 53.3% of all snowboard brand searches we track, and Lib Tech accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about snowboard brands, Lib Tech appeared in four of the five answers and Salomon in two. Lib Tech and Salomon were each mentioned first in two of the four answers that named either.

Among snowboard brands worldwide in September 2026

Who do people search for more?

Salomon, about 68 searches for every 1 for Lib Tech

Salomon 1M searchesLib Tech 14.8K searches

Who does AI mention more?

Lib Tech, mentioned in 4 of 5 answers, Salomon in 2

Lib Tech in 4 of 5Salomon in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Lib Tech first in 2Salomon first in 2

Follow Lib Tech vs Salomon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lib Tech was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Salomon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lib Tech and Salomon were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burton1st
  2. Capita2nd
  3. Jones Snowboards3rd
  4. Lib Tech4th
  5. Salomon5th
  6. Ride6th
  7. GNU7th
  8. Korua Shapes8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lib Tech or Salomon more popular in search?

This chart shows how often people search Google for Lib Tech and Salomon by name. Each line represents a brand's share of searches for all eight snowboard brands we track, month by month, from English-language searches worldwide.

Lib Tech and Salomon among snowboard brands worldwide, by month

Share of searches by month for Salomon, Lib Tech. The figures are in the table below the chart.

View monthly share of searches table
MonthSalomonRideGNUBurtonCapitaJones SnowboardsLib TechKorua Shapes
Oct 202535.7%29.2%16%8.3%7.1%2.2%1.2%0.29%
Nov 202532.8%26.8%14.7%14.1%6.6%3%1.6%0.39%
Dec 202531.7%25.9%11.6%19.6%6.3%2.9%1.6%0.38%
Jan 202632.8%22%14.7%18.2%6.6%3.6%1.6%0.48%
Feb 202632.1%21.5%14.4%18.2%7.9%3.5%1.9%0.47%
Mar 202640.5%27.1%14.8%7.2%6.6%2.4%1.1%0.32%
Apr 202643.7%29.2%16%3.4%5.9%0.96%0.64%0.16%
May 202646.1%30.8%13.8%3%5.1%0.56%0.56%0.09%
Jun 202647.3%31.6%11.6%3%5.2%0.57%0.57%0.07%
Jul 202646.4%31%11.4%3.6%6.2%0.68%0.56%0.09%
Aug 202648.4%26.4%14.5%4.5%4.3%1.1%0.71%0.14%
Sep 202653.3%24%10.7%5.1%4.8%1.2%0.79%0.15%

How has the Lib Tech and Salomon comparison changed over the last 12 months?

3 findings
  • Salomon was ahead of Lib Tech in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lib Tech’s share of searches among snowboard brands worldwide moved from 1.2% to 0.79%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Salomon’s share of searches among snowboard brands worldwide moved from 35.7% to 53.3%, and its estimated monthly branded searches moved from 550K to 1M.

How did search popularity change for snowboard brands worldwide in September 2026?

2 changes
  1. In September 2026, Salomon gained share of searches among snowboard brands worldwide, from 48.4% to 53.3%.

  2. Estimated monthly branded searches for Lib Tech worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lib Tech’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lib Tech

1 branded search term

  • lib tech

Salomon

1 branded search term

  • salomon shoes

How the Brand Demand Index is measured

Other head-to-heads among snowboard brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.