Race belt brands:Which are searched most?
In September 2026, 2XU was the most searched among race belt brands worldwide, with an estimated 90.5K branded searches and 74.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
2XU74.2%
Salomon22.2%
Ultimate Direction3.6%
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Share of SearchLeaderboard
Compare the race belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 2XU, Salomon, Ultimate Direction. The figures are in the table below the chart.
View monthly share of search table
| Month | 2XU | Salomon | Ultimate Direction |
|---|---|---|---|
| Oct 2025 | 76.6% | 18.8% | 4.6% |
| Nov 2025 | 83% | 13.7% | 3.3% |
| Dec 2025 | 77.3% | 19% | 3.8% |
| Jan 2026 | 73.6% | 22% | 4.4% |
| Feb 2026 | 72.8% | 21.9% | 5.3% |
| Mar 2026 | 73.6% | 22% | 4.4% |
| Apr 2026 | 73.6% | 22% | 4.4% |
| May 2026 | 76.5% | 18.9% | 4.6% |
| Jun 2026 | 73.6% | 22% | 4.4% |
| Jul 2026 | 73.6% | 22% | 4.4% |
| Aug 2026 | 70.2% | 25.7% | 4.2% |
| Sep 2026 | 74.2% | 22.2% | 3.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.2% | 90.5K | 0% | +4 points | |
| 2, held 2nd | 22.2% | 27.1K | -18.1% | -3.4 points | |
| 3, held 3rd | 3.6% | 4.4K | -18.5% | -0.6 points |
Compare search popularity between leading brands
Which brand is most popular in search among race belt brands worldwide?
3 brands
In September 2026, 2XU was the most searched among race belt brands worldwide, with an estimated 90.5K branded searches and 74.2% estimated Share of Search within this set. Salomon is in 2nd place, 52 percentage points behind at 22.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 2XU | 76.6% → 74.2% | 83%Nov 2025 | 70.2%Aug 2026 | 1st |
| Salomon | 18.8% → 22.2% | 25.7%Aug 2026 | 13.7%Nov 2025 | 2nd |
| Ultimate Direction | 4.6% → 3.6% | 5.3%Feb 2026 | 3.3%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, 2XU’s estimated Share of Search among race belt brands worldwide decreased from 76.6% to 74.2%.
- Across the 12 months ending September 2026, Salomon’s estimated Share of Search among race belt brands worldwide increased from 18.8% to 22.2%.
- Across the 12 months ending September 2026, Ultimate Direction’s estimated Share of Search among race belt brands worldwide decreased from 4.6% to 3.6%.
- Across the 12 months ending September 2026, 2XU’s estimated Share of Search among race belt brands worldwide peaked at 83% in November 2025 and was lowest at 70.2% in August 2026.
- Across the 12 months ending September 2026, Salomon’s estimated Share of Search among race belt brands worldwide peaked at 25.7% in August 2026 and was lowest at 13.7% in November 2025.
- Across the 12 months ending September 2026, Ultimate Direction’s estimated Share of Search among race belt brands worldwide peaked at 5.3% in February 2026 and was lowest at 3.3% in November 2025.
How did search popularity change for race belt brands worldwide in September 2026?
3 changes
In September 2026, 2XU gained estimated Share of Search among race belt brands worldwide, from 70.2% to 74.2%.
In September 2026, Salomon lost estimated Share of Search among race belt brands worldwide, from 25.7% to 22.2%.
In September 2026, Ultimate Direction lost estimated Share of Search among race belt brands worldwide, from 4.2% to 3.6%.
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