How popular is2XU in search?
In September 2026, there were an estimated 90.5K branded searches for 2XU worldwide which held steady over the last 12 months. 2XU holds 74.2% estimated Share of Search among race belt brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
2XU74.2%
Salomon22.2%
Ultimate Direction3.6%
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Which race belt brands compete with 2XU?
Share of Search by month for 2XU, Salomon, Ultimate Direction. The figures are in the table below the chart.
View monthly share of search table
| Month | 2XU | Salomon | Ultimate Direction |
|---|---|---|---|
| Oct 2025 | 76.6% | 18.8% | 4.6% |
| Nov 2025 | 83% | 13.7% | 3.3% |
| Dec 2025 | 77.3% | 19% | 3.8% |
| Jan 2026 | 73.6% | 22% | 4.4% |
| Feb 2026 | 72.8% | 21.9% | 5.3% |
| Mar 2026 | 73.6% | 22% | 4.4% |
| Apr 2026 | 73.6% | 22% | 4.4% |
| May 2026 | 76.5% | 18.9% | 4.6% |
| Jun 2026 | 73.6% | 22% | 4.4% |
| Jul 2026 | 73.6% | 22% | 4.4% |
| Aug 2026 | 70.2% | 25.7% | 4.2% |
| Sep 2026 | 74.2% | 22.2% | 3.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.2% | 90.5K | 0% | +4 points | |
| 2, held 2nd | 22.2% | 27.1K | -18.1% | -3.4 points | |
| 3, held 3rd | 3.6% | 4.4K | -18.5% | -0.6 points |
Compare search popularity between 2XU and its closest rivals
Every comparison with 2XU
5 comparisons
How has branded search demand for 2XU changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for 2XU worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, 2XU’s estimated Share of Search among race belt brands worldwide decreased from 76.6% to 74.2%.
- Across the 12 months ending September 2026, 2XU’s estimated Share of Search among race belt brands worldwide peaked at 83% in November 2025 and was lowest at 70.2% in August 2026.
How did search popularity change for race belt brands worldwide in September 2026?
3 changes
In September 2026, 2XU gained estimated Share of Search among race belt brands worldwide, from 70.2% to 74.2%.
In September 2026, Salomon lost estimated Share of Search among race belt brands worldwide, from 25.7% to 22.2%.
In September 2026, Ultimate Direction lost estimated Share of Search among race belt brands worldwide, from 4.2% to 3.6%.
Where does 2XU compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Race belt brands | 1st of 3 | 74.2% | Shown above |
| Calf sleeves brands | 1st of 4 | 81.5% | Show ranking |
How is 2XU measured?
Brandwave collects information about searches that people make online using 2XU’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- 2xu
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Is 2XU your brand?
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