How popular isSalomon in search?
In September 2026, there were an estimated 123K branded searches for Salomon worldwide which is up 37.3% over the last 12 months. Salomon holds 22.2% estimated Share of Search among race belt brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
2XU74.2%
Salomon22.2%
Ultimate Direction3.6%
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Which race belt brands compete with Salomon?
Share of Search by month for 2XU, Salomon, Ultimate Direction. The figures are in the table below the chart.
View monthly share of search table
| Month | 2XU | Salomon | Ultimate Direction |
|---|---|---|---|
| Oct 2025 | 76.6% | 18.8% | 4.6% |
| Nov 2025 | 83% | 13.7% | 3.3% |
| Dec 2025 | 77.3% | 19% | 3.8% |
| Jan 2026 | 73.6% | 22% | 4.4% |
| Feb 2026 | 72.8% | 21.9% | 5.3% |
| Mar 2026 | 73.6% | 22% | 4.4% |
| Apr 2026 | 73.6% | 22% | 4.4% |
| May 2026 | 76.5% | 18.9% | 4.6% |
| Jun 2026 | 73.6% | 22% | 4.4% |
| Jul 2026 | 73.6% | 22% | 4.4% |
| Aug 2026 | 70.2% | 25.7% | 4.2% |
| Sep 2026 | 74.2% | 22.2% | 3.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.2% | 90.5K | 0% | +4 points | |
| 2, held 2nd | 22.2% | 27.1K | -18.1% | -3.4 points | |
| 3, held 3rd | 3.6% | 4.4K | -18.5% | -0.6 points |
Compare search popularity between Salomon and its closest rivals
Every comparison with Salomon
36 comparisons
- Merrell vs Salomon
- CamelBak vs Salomon
- Rossignol vs Salomon
- Atomic vs Salomon
- LOWA vs Salomon
- KEEN vs Salomon
- 2XU vs Salomon
- Columbia vs Salomon
- Altra vs Salomon
- Amphipod vs Salomon
- Arc'teryx vs Salomon
- Brooks vs Salomon
- Burton vs Salomon
- FlipBelt vs Salomon
- Helly Hansen vs Salomon
- HOKA vs Salomon
- Inov-8 vs Salomon
- K2 vs Salomon
- La Sportiva vs Salomon
- Lange vs Salomon
- Meindl vs Salomon
- Nitro vs Salomon
- Nordica vs Salomon
- Patagonia vs Salomon
- Salomon vs Spyder
- Salomon vs Tecnica
- Salomon vs The North Face
- Salomon vs Vans
- Head vs Salomon
- Salomon vs ThirtyTwo
- Salomon vs SPIbelt
- Aonijie vs Salomon
- Salomon vs SCARPA
- Nathan vs Salomon
- Salomon vs Ultimate Direction
- Osprey vs Salomon
How has branded search demand for Salomon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Salomon worldwide rose from 89.8K to 123K.
- Across the 12 months ending September 2026, Salomon’s estimated Share of Search among race belt brands worldwide increased from 18.8% to 22.2%.
- Across the 12 months ending September 2026, Salomon’s estimated Share of Search among race belt brands worldwide peaked at 25.7% in August 2026 and was lowest at 13.7% in November 2025.
How did search popularity change for race belt brands worldwide in September 2026?
3 changes
In September 2026, 2XU gained estimated Share of Search among race belt brands worldwide, from 70.2% to 74.2%.
In September 2026, Salomon lost estimated Share of Search among race belt brands worldwide, from 25.7% to 22.2%.
In September 2026, Ultimate Direction lost estimated Share of Search among race belt brands worldwide, from 4.2% to 3.6%.
Where does Salomon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski jackets | 6th of 6 | 0.28% | Show ranking |
| Snowboard boots | 5th of 6 | 0.46% | Show ranking |
| Trail running shoes | 6th of 6 | 0.82% | Show ranking |
| Hiking footwear brands | 3rd of 6 | 9.8% | Show ranking |
| Ski brands | 3rd of 5 | 5.5% | Show ranking |
| Hiking boots | 4th of 6 | 4.5% | Show ranking |
| Ski boots | 5th of 6 | 5.7% | Show ranking |
| Hydration vests | 2nd of 6 | 38.9% | Show ranking |
| Walking boot brands | 3rd of 4 | 19.3% | Show ranking |
| Race belt brands | 2nd of 3 | 22.2% | Shown above |
| Running belts | 3rd of 6 | 24.3% | Show ranking |
| Waist belt brands | 1st of 3 | 81.6% | Show ranking |
How is Salomon measured?
Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- hiking boots salomon
- salomon hiking shoes
- salomon x ultra
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Is Salomon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.