How popular isOsprey in search?
In September 2026, there were an estimated 202K branded searches for Osprey worldwide which is up 43.6% over the last 12 months. Osprey holds 0.09% estimated Share of Search among waist belt brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which waist belt brands compete with Osprey?
Share of Search by month for Salomon, Nathan, Osprey. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Nathan | Osprey |
|---|---|---|---|
| Oct 2025 | 77.6% | 22.3% | 0.07% |
| Nov 2025 | 79.1% | 20.9% | 0.04% |
| Dec 2025 | 81.9% | 18.1% | 0.04% |
| Jan 2026 | 84.8% | 15.1% | 0.03% |
| Feb 2026 | 84% | 16% | 0.08% |
| Mar 2026 | 81.7% | 18.3% | 0.06% |
| Apr 2026 | 81.7% | 18.3% | 0.06% |
| May 2026 | 81.2% | 18.7% | 0.09% |
| Jun 2026 | 80.9% | 19% | 0.12% |
| Jul 2026 | 80.9% | 19% | 0.09% |
| Aug 2026 | 82.5% | 17.4% | 0.1% |
| Sep 2026 | 81.6% | 18.3% | 0.09% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.6% | 27.1K | -18.1% | -0.9 points | |
| 2, held 2nd | 18.3% | 6.1K | -13% | +0.9 points | |
| 3, held 3rd | 0.09% | 30 | -25% | 0 points |
Compare search popularity between Osprey and its closest rivals
Every comparison with Osprey
22 comparisons
- Osprey vs Samsonite
- Bellroy vs Osprey
- Herschel vs Osprey
- JanSport vs Osprey
- Osprey vs The North Face
- Exped vs Osprey
- Ortlieb vs Osprey
- Osprey vs Sea to Summit
- Ogio vs Osprey
- NOMATIC vs Osprey
- Deuter vs Osprey
- Gregory vs Osprey
- Hydrapak vs Osprey
- Osprey vs Platypus Hydration
- Osprey vs Source
- NRS vs Osprey
- Aonijie vs Osprey
- CamelBak vs Osprey
- Nathan vs Osprey
- Osprey vs Salomon
- Osprey vs SealLine
- Osprey vs Ultimate Direction
How has branded search demand for Osprey changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Osprey worldwide rose from 141K to 202K.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among waist belt brands worldwide held steady, from 0.07% to 0.09%.
How did search popularity change for waist belt brands worldwide in September 2026?
3 changes
In September 2026, Nathan gained estimated Share of Search among waist belt brands worldwide, from 17.4% to 18.3%.
In September 2026, Salomon lost estimated Share of Search among waist belt brands worldwide, from 82.5% to 81.6%.
Estimated monthly branded searches for Osprey worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
Where does Osprey compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backpack brands | 5th of 7 | 3.2% | Show ranking |
| Laptop backpack brands | 3rd of 4 | 11.4% | Show ranking |
| Hydration vests | 6th of 6 | 0.23% | Show ranking |
| Dry bag brands | 4th of 6 | 13.8% | Show ranking |
| Hydration bladders | 6th of 6 | 0.45% | Show ranking |
| Waist belt brands | 3rd of 3 | 0.09% | Shown above |
How is Osprey measured?
Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- osprey backpack
- osprey bag
- osprey hydration bladder
- osprey hydration vest
- osprey laptop backpack
- osprey waist belt
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Is Osprey your brand?
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