Nathan vs Osprey:Which is searched more?
In September 2026, Osprey had more branded searches than Nathan among waist belt brands worldwide. Osprey was estimated to have 209K branded searches compared to Nathan’s 6.1K, and held a 61.7% Share of Search versus Nathan’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nathan or Osprey?
Compare the waist belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Osprey, Nathan. The figures are in the table below the chart.
View monthly share of search table
| Month | Osprey | Salomon | Nathan |
|---|---|---|---|
| Oct 2025 | 60.3% | 37.1% | 2.6% |
| Nov 2025 | 65.1% | 32.7% | 2.1% |
| Dec 2025 | 66.3% | 31.8% | 1.8% |
| Jan 2026 | 62.1% | 36.2% | 1.7% |
| Feb 2026 | 66.1% | 32.3% | 1.6% |
| Mar 2026 | 61.1% | 36.7% | 2.2% |
| Apr 2026 | 62.2% | 35.6% | 2.2% |
| May 2026 | 64.4% | 33.7% | 1.9% |
| Jun 2026 | 61.7% | 36.4% | 1.9% |
| Jul 2026 | 62.8% | 35.5% | 1.8% |
| Aug 2026 | 64.3% | 33.9% | 1.8% |
| Sep 2026 | 61.7% | 36.5% | 1.8% |
How has the Nathan and Osprey comparison changed over the last 12 months?
3 findings
- Osprey was ahead of Nathan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nathan’s estimated Share of Search among waist belt brands worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 6.4K to 6.1K.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among waist belt brands worldwide moved from 60.3% to 61.7%, and its estimated monthly branded searches moved from 146K to 209K.
How did search popularity change for waist belt brands worldwide in September 2026?
1 change
In September 2026, Osprey lost estimated Share of Search among waist belt brands worldwide, from 64.3% to 61.7%.
Other head-to-heads among waist belt brands
How each brand is measured
Brandwave collects information about searches that people make online using Nathan’s and Osprey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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