How popular isNathan in search?
In September 2026, there were an estimated 6.1K branded searches for Nathan worldwide which held steady over the last 12 months. Nathan holds 1.8% estimated Share of Search among waist belt brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which waist belt brands compete with Nathan?
Share of Search by month for Osprey, Salomon, Nathan. The figures are in the table below the chart.
View monthly share of search table
| Month | Osprey | Salomon | Nathan |
|---|---|---|---|
| Oct 2025 | 60.1% | 37.3% | 2.6% |
| Nov 2025 | 65% | 32.9% | 2.1% |
| Dec 2025 | 66.2% | 32% | 1.8% |
| Jan 2026 | 62% | 36.3% | 1.7% |
| Feb 2026 | 65.9% | 32.4% | 1.6% |
| Mar 2026 | 60.9% | 36.9% | 2.2% |
| Apr 2026 | 62% | 35.8% | 2.2% |
| May 2026 | 64.2% | 33.9% | 1.9% |
| Jun 2026 | 61.4% | 36.7% | 1.9% |
| Jul 2026 | 62.6% | 35.7% | 1.8% |
| Aug 2026 | 64.1% | 34.1% | 1.8% |
| Sep 2026 | 61.6% | 36.6% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.6% | 207K | -18% | -2.6 points | |
| 2, held 2nd | 36.6% | 123K | -8.1% | +2.6 points | |
| 3, held 3rd | 1.8% | 6.1K | -13% | 0 points |
Compare search popularity between Nathan and its closest rivals
Every comparison with Nathan
8 comparisons
How has branded search demand for Nathan changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nathan worldwide held steady, from 6.4K to 6.1K.
- Across the 12 months ending September 2026, Nathan’s estimated Share of Search among waist belt brands worldwide decreased from 2.6% to 1.8%.
- Across the 12 months ending September 2026, Nathan’s estimated Share of Search among waist belt brands worldwide peaked at 2.6% in October 2025 and was lowest at 1.6% in February 2026.
How did search popularity change for waist belt brands worldwide in September 2026?
2 changes
In September 2026, Salomon gained estimated Share of Search among waist belt brands worldwide, from 34.1% to 36.6%.
In September 2026, Osprey lost estimated Share of Search among waist belt brands worldwide, from 64.1% to 61.6%.
Where does Nathan compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hydration vests | 5th of 6 | 1.2% | Show ranking |
| Waist belt brands | 3rd of 3 | 1.8% | Shown above |
| Running belts | 5th of 6 | 2.9% | Show ranking |
How is Nathan measured?
Brandwave collects information about searches that people make online using Nathan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- nathan belt
- nathan hydration vest
- nathan running
- nathan running belt
- nathan vest
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Is Nathan your brand?
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