Brandwave

Denim brands:Which are searched most?

In September 2026, Levi's was the most searched among denim brands worldwide, with an estimated 823K branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Levi's54.3%
  2. Nudie Jeans16.2%
  3. Wrangler13.3%
  4. Ksubi8.9%
  5. Lee7.3%

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Share of SearchLeaderboard

Compare the jeans and denim brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among denim brands worldwide, by month

Share of Search by month for Levi's, Nudie Jeans, Wrangler, Ksubi, Lee. The figures are in the table below the chart.

View monthly share of search table
MonthLevi'sNudie JeansWranglerKsubiLee
Oct 202558.2%11.7%14.3%7.9%7.9%
Nov 202561.1%10.1%12.3%8.3%8.3%
Dec 202557.2%11.5%14.1%9.4%7.7%
Jan 202659.8%12%12%8.1%8.1%
Feb 202659.9%12%12%8%8%
Mar 202659.8%12%12%8.1%8.1%
Apr 202656.4%13.8%11.3%9.3%9.3%
May 202655.1%13.4%13.4%9%9%
Jun 202658.9%11.8%11.8%9.7%7.9%
Jul 202658.4%11.7%11.7%11.7%6.4%
Aug 202656%13.7%13.7%9.2%7.5%
Sep 202654.3%16.2%13.3%8.9%7.3%

This month’s ranking, September 2026

  1. 1.Levi's

    54.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Nudie Jeans

    16.2%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.6 points.

  3. 3.Wrangler

    13.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Ksubi

    8.9%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Lee

    7.3%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among denim brands worldwide?

In September 2026, Levi's was the most searched among denim brands worldwide, with an estimated 823K branded searches and 54.3% estimated Share of Search within this set. Nudie Jeans is in 2nd place, 38.1 percentage points behind at 16.2% Share of Search.

Global denim brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Levi's58.2% → 54.3%61.1%Nov 202554.3%Sep 20261st
Nudie Jeans11.7% → 16.2%16.2%Sep 202610.1%Nov 20253rd → 2nd
Wrangler14.3% → 13.3%14.3%Oct 202511.3%Apr 20262nd → 3rd
Ksubi7.9% → 8.9%11.7%Jul 20267.9%Oct 20254th
Lee7.9% → 7.3%9.3%Apr 20266.4%Jul 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Levi's’ estimated Share of Search among denim brands worldwide decreased from 58.2% to 54.3%.
  • Across the 12 months ending September 2026, Nudie Jeans’ estimated Share of Search among denim brands worldwide increased from 11.7% to 16.2%.
  • Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among denim brands worldwide decreased from 14.3% to 13.3%.
  • Across the 12 months ending September 2026, Ksubi’s estimated Share of Search among denim brands worldwide increased from 7.9% to 8.9%.
  • Across the 12 months ending September 2026, Lee’s estimated Share of Search among denim brands worldwide decreased from 7.9% to 7.3%.
  • Across the 12 months ending September 2026, Levi's’ estimated Share of Search among denim brands worldwide peaked at 61.1% in November 2025 and was lowest at 54.3% in September 2026.
  • Across the 12 months ending September 2026, Nudie Jeans’ estimated Share of Search among denim brands worldwide peaked at 16.2% in September 2026 and was lowest at 10.1% in November 2025.
  • Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among denim brands worldwide peaked at 14.3% in October 2025 and was lowest at 11.3% in April 2026.
  • Across the 12 months ending September 2026, Ksubi’s estimated Share of Search among denim brands worldwide peaked at 11.7% in July 2026 and was lowest at 7.9% in October 2025.
  • Across the 12 months ending September 2026, Lee’s estimated Share of Search among denim brands worldwide peaked at 9.3% in April 2026 and was lowest at 6.4% in July 2026.
  • Across the 12 months ending September 2026, Nudie Jeans rose from 3rd to 2nd among denim brands worldwide.
  • Across the 12 months ending September 2026, Wrangler fell from 2nd to 3rd among denim brands worldwide.

How did search popularity change for denim brands worldwide in September 2026?

  1. In September 2026, Nudie Jeans gained estimated Share of Search among denim brands worldwide, from 13.7% to 16.2%.

  2. In September 2026, Levi's lost estimated Share of Search among denim brands worldwide, from 56% to 54.3%.

  3. Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  4. Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

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