How popular isNudie Jeans in search?
In September 2026, there were an estimated 246K branded searches for Nudie Jeans worldwide which is up 22.4% over the last 12 months. Nudie Jeans holds 16.2% estimated Share of Search among denim brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which denim brands compete with Nudie Jeans?
Share of Search by month for Levi's, Nudie Jeans, Wrangler, Ksubi, Lee. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Nudie Jeans | Wrangler | Ksubi | Lee |
|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 11.7% | 14.3% | 7.9% | 7.9% |
| Nov 2025 | 61.1% | 10.1% | 12.3% | 8.3% | 8.3% |
| Dec 2025 | 57.2% | 11.5% | 14.1% | 9.4% | 7.7% |
| Jan 2026 | 59.8% | 12% | 12% | 8.1% | 8.1% |
| Feb 2026 | 59.9% | 12% | 12% | 8% | 8% |
| Mar 2026 | 59.8% | 12% | 12% | 8.1% | 8.1% |
| Apr 2026 | 56.4% | 13.8% | 11.3% | 9.3% | 9.3% |
| May 2026 | 55.1% | 13.4% | 13.4% | 9% | 9% |
| Jun 2026 | 58.9% | 11.8% | 11.8% | 9.7% | 7.9% |
| Jul 2026 | 58.4% | 11.7% | 11.7% | 11.7% | 6.4% |
| Aug 2026 | 56% | 13.7% | 13.7% | 9.2% | 7.5% |
| Sep 2026 | 54.3% | 16.2% | 13.3% | 8.9% | 7.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 823K | 0% | -1.7 points | |
| 2, held 2nd | 16.2% | 246K | +22.4% | +2.6 points | |
| 3, held 3rd | 13.3% | 201K | 0% | -0.4 points | |
| 4, held 4th | 8.9% | 135K | 0% | -0.3 points | |
| 5, held 5th | 7.3% | 110K | 0% | -0.2 points |
1.
Levi's
54.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.
16.2%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.6 points.
3.
Wrangler13.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Ksubi8.9%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Lee7.3%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Nudie Jeans and its closest rivals
Every comparison with Nudie Jeans
5 comparisons
How has branded search demand for Nudie Jeans changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nudie Jeans worldwide rose from 201K to 246K.
- Across the 12 months ending September 2026, Nudie Jeans’ estimated Share of Search among denim brands worldwide increased from 11.7% to 16.2%.
- Across the 12 months ending September 2026, Nudie Jeans’ estimated Share of Search among denim brands worldwide peaked at 16.2% in September 2026 and was lowest at 10.1% in November 2025.
- Across the 12 months ending September 2026, Nudie Jeans rose from 3rd to 2nd among denim brands worldwide.
How did search popularity change for denim brands worldwide in September 2026?
4 changes

In September 2026, Nudie Jeans gained estimated Share of Search among denim brands worldwide, from 13.7% to 16.2%.
In September 2026, Levi's lost estimated Share of Search among denim brands worldwide, from 56% to 54.3%.

Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Where does Nudie Jeans compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Denim brands | 2nd of 5 | 16.2% | Shown above |
| Jeans brands | 2nd of 5 | 17.5% | Show ranking |
How is Nudie Jeans measured?
Brandwave collects information about searches that people make online using Nudie Jeans’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nudie jeans
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Is Nudie Jeans your brand?
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