Brandwave

How popular isLee in search?

In September 2026, there were an estimated 110K branded searches for Lee worldwide which is down 18.5% over the last 12 months. Lee holds 7.3% estimated Share of Search among denim brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Levi's54.3%
  2. Nudie Jeans16.2%
  3. Wrangler13.3%
  4. Ksubi8.9%
  5. Lee7.3%
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Which denim brands compete with Lee?

Lee against denim brands worldwide, by month

Share of Search by month for Levi's, Nudie Jeans, Wrangler, Ksubi, Lee. The figures are in the table below the chart.

View monthly share of search table
MonthLevi'sNudie JeansWranglerKsubiLee
Oct 202558.2%11.7%14.3%7.9%7.9%
Nov 202561.1%10.1%12.3%8.3%8.3%
Dec 202557.2%11.5%14.1%9.4%7.7%
Jan 202659.8%12%12%8.1%8.1%
Feb 202659.9%12%12%8%8%
Mar 202659.8%12%12%8.1%8.1%
Apr 202656.4%13.8%11.3%9.3%9.3%
May 202655.1%13.4%13.4%9%9%
Jun 202658.9%11.8%11.8%9.7%7.9%
Jul 202658.4%11.7%11.7%11.7%6.4%
Aug 202656%13.7%13.7%9.2%7.5%
Sep 202654.3%16.2%13.3%8.9%7.3%

  1. 1.Levi's

    54.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Nudie Jeans

    16.2%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.6 points.

  3. 3.Wrangler

    13.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Ksubi

    8.9%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Lee

    7.3%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Lee and its closest rivals

Every comparison with Lee

How has branded search demand for Lee changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lee worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Lee’s estimated Share of Search among denim brands worldwide decreased from 7.9% to 7.3%.
  • Across the 12 months ending September 2026, Lee’s estimated Share of Search among denim brands worldwide peaked at 9.3% in April 2026 and was lowest at 6.4% in July 2026.

How did search popularity change for denim brands worldwide in September 2026?

  1. In September 2026, Nudie Jeans gained estimated Share of Search among denim brands worldwide, from 13.7% to 16.2%.

  2. In September 2026, Levi's lost estimated Share of Search among denim brands worldwide, from 56% to 54.3%.

  3. Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  4. Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

Where does Lee compete?

Lee is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Denim brands5th of 57.3%Shown above
Cargo pants brands3rd of 47.3%Show ranking
Jeans brands4th of 57.8%Show ranking
Cargo shorts brands3rd of 412.6%Show ranking

How is Lee measured?

Brandwave collects information about searches that people make online using Lee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lee jeans

Do you work for Lee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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