AGOLDE vs Lee:Which is more popular?
In September 2026, Lee had more branded searches than AGOLDE among denim brands worldwide. Lee had about 110,000 branded searches, while AGOLDE had 40,500. Lee made up 4.6% of all denim brand searches we track, and AGOLDE accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about denim brands, AGOLDE appeared in two of the five answers and Lee in none.
Who do people search for more?
Lee, about 3 searches for every 1 for AGOLDE
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Top denim brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AGOLDE was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Levi's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Madewell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrangler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AGOLDE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ksubi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about denim brands
5 answers
Asked ChatGPT
“Which denim brand should I buy?”
Asked ChatGPT
“What are the best denim brands?”
Asked ChatGPT
“What's the best denim brand for everyday jeans?”
Searched Google, AI Overview
“jeans brand”
Searched Google, AI Overview
“selvedge denim”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is AGOLDE or Lee more popular in search?
This chart shows how often people search Google for AGOLDE and Lee by name. Each line represents a brand's share of searches for all seven denim brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lee, AGOLDE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | Madewell | Nudie Jeans | Wrangler | Ksubi | Lee | AGOLDE |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 31.9% | 7.8% | 9.5% | 5.2% | 5.2% | 1.6% |
| Nov 2025 | 37.3% | 37.3% | 6.2% | 7.5% | 5.1% | 5.1% | 1.5% |
| Dec 2025 | 35.9% | 35.9% | 7.2% | 8.8% | 5.9% | 4.8% | 1.5% |
| Jan 2026 | 41.8% | 28.1% | 8.4% | 8.4% | 5.6% | 5.6% | 2.1% |
| Feb 2026 | 41.9% | 28% | 8.4% | 8.4% | 5.6% | 5.6% | 2.1% |
| Mar 2026 | 39.3% | 32.3% | 7.9% | 7.9% | 5.3% | 5.3% | 1.9% |
| Apr 2026 | 35.3% | 35.3% | 8.6% | 7.1% | 5.8% | 5.8% | 2.1% |
| May 2026 | 34.8% | 34.8% | 8.5% | 8.5% | 5.7% | 5.7% | 2.1% |
| Jun 2026 | 39% | 31.9% | 7.8% | 7.8% | 6.4% | 5.2% | 1.9% |
| Jul 2026 | 38.8% | 31.7% | 7.8% | 7.8% | 7.8% | 4.3% | 1.9% |
| Aug 2026 | 35.3% | 35.3% | 8.6% | 8.6% | 5.8% | 4.7% | 1.7% |
| Sep 2026 | 34.6% | 34.6% | 10.3% | 8.5% | 5.7% | 4.6% | 1.7% |
How has the AGOLDE and Lee comparison changed over the last 12 months?
3 findings
- Lee was ahead of AGOLDE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AGOLDE’s share of searches among denim brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Lee’s share of searches among denim brands worldwide moved from 5.2% to 4.6%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for denim brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AGOLDE’s and Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among denim brands
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