Brandwave

How popular isAGOLDE?

In September 2026, people searched for AGOLDE by name about 40,500 times worldwide, about the same as the previous year. These searches made up 1.7% of all global denim brand searches, placing AGOLDE seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about denim brands, AGOLDE appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

AGOLDE is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. Levi'sShare of searches 34.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MadewellShare of searches 34.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Nudie JeansShare of searches 10.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. WranglerShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. AGOLDEShare of searches 1.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+2 more

AGOLDE website (opens in a new tab)

Follow AGOLDE and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top denim brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AGOLDE was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AGOLDE is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Levi's1st
  2. Madewell2nd
  3. AGOLDE3rd
  4. Wrangler4th
  5. Nudie Jeans5th
  6. Ksubi–
  7. Lee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Levi's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Madewell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wrangler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AGOLDE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ksubi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about denim brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which denim brands compete with AGOLDE?

AGOLDE against denim brands worldwide, by month

Share of searches by month for Levi's, Madewell, Nudie Jeans, Wrangler, Ksubi, Lee, AGOLDE. The figures are in the table below the chart.

View monthly share of searches table
MonthLevi'sMadewellNudie JeansWranglerKsubiLeeAGOLDE
Oct 202538.8%31.9%7.8%9.5%5.2%5.2%1.6%
Nov 202537.3%37.3%6.2%7.5%5.1%5.1%1.5%
Dec 202535.9%35.9%7.2%8.8%5.9%4.8%1.5%
Jan 202641.8%28.1%8.4%8.4%5.6%5.6%2.1%
Feb 202641.9%28%8.4%8.4%5.6%5.6%2.1%
Mar 202639.3%32.3%7.9%7.9%5.3%5.3%1.9%
Apr 202635.3%35.3%8.6%7.1%5.8%5.8%2.1%
May 202634.8%34.8%8.5%8.5%5.7%5.7%2.1%
Jun 202639%31.9%7.8%7.8%6.4%5.2%1.9%
Jul 202638.8%31.7%7.8%7.8%7.8%4.3%1.9%
Aug 202635.3%35.3%8.6%8.6%5.8%4.7%1.7%
Sep 202634.6%34.6%10.3%8.5%5.7%4.6%1.7%

  1. 1.Levi's

    34.6%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Madewell

    34.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Nudie Jeans

    10.3%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  4. 4.Wrangler

    8.5%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Ksubi

    5.7%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Lee

    4.6%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.AGOLDE

    1.7%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between AGOLDE and its closest rivals

Every comparison with AGOLDE

6 comparisons

How has branded search demand for AGOLDE changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AGOLDE worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, AGOLDE’s share of searches among denim brands worldwide held steady, from 1.6% to 1.7%.

How did search popularity change for denim brands worldwide in September 2026?

5 changes

  1. In September 2026, Nudie Jeans gained share of searches among denim brands worldwide, from 8.6% to 10.3%.

  2. In September 2026, Levi's lost share of searches among denim brands worldwide, from 35.3% to 34.6%.

  3. In September 2026, Madewell lost share of searches among denim brands worldwide, from 35.3% to 34.6%.

  4. Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are AGOLDE’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AGOLDE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • agolde

Do you work for AGOLDE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is AGOLDE your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free