Brandwave

How popular isWrangler?

In September 2026, people searched for Wrangler by name about 201,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 1.2% of all global cargo pants brand searches, placing Wrangler fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cargo pants brands, Wrangler appeared in two of the three answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Wrangler is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. UniqloShare of searches 79.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Abercrombie & FitchShare of searches 13%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Levi'sShare of searches 4.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  4. WranglerShare of searches 1.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. 5.11 TacticalShare of searches 0.94%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th

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Top cargo pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wrangler was mentioned in two out of three: in two of the three ChatGPT answers. Wrangler is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carhartt1st
  2. Dickies2nd
  3. Uniqlo3rd
  4. Abercrombie & Fitch3rd
  5. Wrangler5th
  6. Levi's6th
  7. 5.11 Tactical6th
  8. Lee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt3 of 3Named in 3 of 3 ChatGPT answers
  • Dickies3 of 3Named in 3 of 3 ChatGPT answers
  • Uniqlo2 of 3Named in 2 of 3 ChatGPT answers
  • Abercrombie & Fitch2 of 3Named in 2 of 3 ChatGPT answers
  • Wrangler2 of 3Named in 2 of 3 ChatGPT answers
  • 5.11 Tactical2 of 3Named in 2 of 3 ChatGPT answers
  • Levi's1 of 3Named in 1 of 3 ChatGPT answers
  • Lee0 of 3Named in 0 of 3 ChatGPT answers

See every answer about cargo pants brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cargo pants brands compete with Wrangler?

Wrangler against cargo pants brands worldwide, by month

Share of searches by month for Uniqlo, Abercrombie & Fitch, Levi's, Wrangler. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloAbercrombie & FitchLevi'sWrangler5.11 TacticalLeeCarharttDickies
Oct 202581%10.9%4.9%1.2%0.91%0.66%0.13%0.24%
Nov 202581.5%10.9%4.9%0.98%0.91%0.66%0.11%0.06%
Dec 202579%13%4.8%1.2%1.1%0.64%0.13%0.13%
Jan 202681%10.9%4.9%0.98%1.2%0.66%0.11%0.24%
Feb 202677.5%12.8%5.7%1.2%1.3%0.77%0.13%0.63%
Mar 202677.8%12.8%5.7%1.2%1.1%0.77%0.1%0.52%
Apr 202681%10.9%4.9%0.98%0.94%0.8%0.11%0.36%
May 202679%13%4.8%1.2%0.98%0.78%0.11%0.16%
Jun 202678%12.9%5.8%1.2%0.96%0.77%0.13%0.28%
Jul 202675.9%15.3%5.6%1.1%1.1%0.62%0.1%0.28%
Aug 202677%15.5%4.7%1.1%0.92%0.62%0.1%0.08%
Sep 202679.2%13%4.8%1.2%0.94%0.64%0.11%0.09%

  1. 1.Uniqlo

    79.2%

    Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Abercrombie & Fitch

    13%

    Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Levi's

    4.8%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Wrangler

    1.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.5.11 Tactical

    0.94%

    Held 5th. 162K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lee

    0.64%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Carhartt

    0.11%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Dickies

    0.09%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wrangler and its closest rivals

Every comparison with Wrangler

13 comparisons

How has branded search demand for Wrangler changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wrangler worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Wrangler’s share of searches among cargo pants brands worldwide held steady at 1.2%.

How did search popularity change for cargo pants brands worldwide in September 2026?

6 changes

  1. In September 2026, Uniqlo gained share of searches among cargo pants brands worldwide, from 77% to 79.2%.

  2. In September 2026, Abercrombie & Fitch lost share of searches among cargo pants brands worldwide, from 15.5% to 13%.

  3. Estimated monthly branded searches for Dickies worldwide fell 70.1% over 12 measured months, from 49.5K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Carhartt worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are Wrangler’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wrangler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wrangler jeans

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How the Brand Demand Index is measured

Where does Wrangler compete?

Wrangler is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cargo pants brands4th of 81.2%Shown above
Denim brands4th of 78.5%Show ranking
Jeans brands4th of 78.7%Show ranking
Cargo shorts brands2nd of 615.8%Show ranking
Creator with pink hair and a pink jacket

Is Wrangler your brand?

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