Brandwave

How popular isLevi's in search?

In September 2026, there were an estimated 823K branded searches for Levi's worldwide which is down 17.7% over the last 12 months. Levi's holds 54.9% estimated Share of Search among cargo pants brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Levi's54.9%
  2. Carhartt35.6%
  3. Lee7.3%
  4. Dickies2.2%
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Which cargo pants brands compete with Levi's?

Levi's against cargo pants brands worldwide, by month

Share of Search by month for Levi's, Carhartt, Lee, Dickies. The figures are in the table below the chart.

View monthly share of search table
MonthLevi'sCarharttLeeDickies
Oct 202546.7%43.1%6.3%4%
Nov 202539.9%53.4%5.4%1.3%
Dec 202535.3%58%4.8%1.8%
Jan 202646.7%43.7%6.3%3.4%
Feb 202651.7%34.3%6.9%7.1%
Mar 202660.2%24.7%8.1%6.9%
Apr 202661.2%22%10%6.7%
May 202665.3%20.3%10.7%3.8%
Jun 202664.8%21.9%8.7%4.6%
Jul 202665.6%22.3%7.2%4.8%
Aug 202661.9%25.5%8.3%4.3%
Sep 202654.9%35.6%7.3%2.2%

  1. 1.Levi's

    54.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -7 points.

  2. 2.Carhartt

    35.6%

    Held 2nd. 533K estimated branded searches, +56.9% vs prior month. Share +10 points.

  3. 3.Lee

    7.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Dickies

    2.2%

    Held 4th. 32.5K estimated branded searches, -42.7% vs prior month. Share -2.1 points.

Compare search popularity between Levi's and its closest rivals

Every comparison with Levi's

How has branded search demand for Levi's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Levi's worldwide fell from 1M to 823K.
  • Across the 12 months ending September 2026, Levi's’ estimated Share of Search among cargo pants brands worldwide increased from 46.7% to 54.9%.
  • Across the 12 months ending September 2026, Levi's’ estimated Share of Search among cargo pants brands worldwide peaked at 65.6% in July 2026 and was lowest at 35.3% in December 2025.

How did search popularity change for cargo pants brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among cargo pants brands worldwide, from 25.5% to 35.6%.

  2. In September 2026, Levi's lost estimated Share of Search among cargo pants brands worldwide, from 61.9% to 54.9%.

  3. In September 2026, Dickies lost estimated Share of Search among cargo pants brands worldwide, from 4.3% to 2.2%.

  4. In September 2026, Lee lost estimated Share of Search among cargo pants brands worldwide, from 8.3% to 7.3%.

Where does Levi's compete?

Levi's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Denim brands1st of 554.3%Show ranking
Cargo pants brands1st of 454.9%Shown above
Jeans brands1st of 558.5%Show ranking

How is Levi's measured?

Brandwave collects information about searches that people make online using Levi's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • levi's

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How the Brand Demand Index is measured

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