5.11 Tactical vs Levi's:Which is more popular?
In September 2026, Levi's had more branded searches than 5.11 Tactical among cargo pants brands worldwide. Levi's had about 823,000 branded searches, while 5.11 Tactical had 162,000. Levi's made up 4.8% of all cargo pants brand searches we track, and 5.11 Tactical accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about cargo pants brands, 5.11 Tactical appeared in two of the three answers and Levi's in one. 5.11 Tactical was mentioned before Levi's in two out of three answers.
Who do people search for more?
Levi's, about 5 searches for every 1 for 5.11 Tactical
Who does AI mention more?
5.11 Tactical, mentioned in 2 of 3 answers, Levi's in 1
Who does AI recommend more?
5.11 Tactical, named ahead of Levi's in 2 of 3 answers
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Top cargo pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, 5.11 Tactical was mentioned in two out of three: in two of the three ChatGPT answers. Levi's was mentioned in one out of three: in one of the three ChatGPT answers. 5.11 Tactical was listed before Levi's in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Carhartt1st
Dickies2nd
Uniqlo3rd
Abercrombie & Fitch3rd
Wrangler5th- Levi's6th
- 5.11 Tactical6th
Lee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt3 of 3Named in 3 of 3 ChatGPT answers
- Dickies3 of 3Named in 3 of 3 ChatGPT answers
- Uniqlo2 of 3Named in 2 of 3 ChatGPT answers
- Abercrombie & Fitch2 of 3Named in 2 of 3 ChatGPT answers
- Wrangler2 of 3Named in 2 of 3 ChatGPT answers
- 5.11 Tactical2 of 3Named in 2 of 3 ChatGPT answers
- Levi's1 of 3Named in 1 of 3 ChatGPT answers
- Lee0 of 3Named in 0 of 3 ChatGPT answers
See every answer about cargo pants brands
3 answers
Asked ChatGPT
“Which cargo pants brand should I buy?”
Asked ChatGPT
“What are the best cargo pants brands?”
Asked ChatGPT
“What's the best cargo pants brand for everyday wear?”
Searched Google, AI Overview
“men's cargo pants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“women's cargo pants”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is 5.11 Tactical or Levi's more popular in search?
This chart shows how often people search Google for 5.11 Tactical and Levi's by name. Each line represents a brand's share of searches for all eight cargo pants brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Levi's, 5.11 Tactical. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Abercrombie & Fitch | Levi's | Wrangler | 5.11 Tactical | Lee | Carhartt | Dickies |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.9% | 4.9% | 1.2% | 0.91% | 0.66% | 0.13% | 0.24% |
| Nov 2025 | 81.5% | 10.9% | 4.9% | 0.98% | 0.91% | 0.66% | 0.11% | 0.06% |
| Dec 2025 | 79% | 13% | 4.8% | 1.2% | 1.1% | 0.64% | 0.13% | 0.13% |
| Jan 2026 | 81% | 10.9% | 4.9% | 0.98% | 1.2% | 0.66% | 0.11% | 0.24% |
| Feb 2026 | 77.5% | 12.8% | 5.7% | 1.2% | 1.3% | 0.77% | 0.13% | 0.63% |
| Mar 2026 | 77.8% | 12.8% | 5.7% | 1.2% | 1.1% | 0.77% | 0.1% | 0.52% |
| Apr 2026 | 81% | 10.9% | 4.9% | 0.98% | 0.94% | 0.8% | 0.11% | 0.36% |
| May 2026 | 79% | 13% | 4.8% | 1.2% | 0.98% | 0.78% | 0.11% | 0.16% |
| Jun 2026 | 78% | 12.9% | 5.8% | 1.2% | 0.96% | 0.77% | 0.13% | 0.28% |
| Jul 2026 | 75.9% | 15.3% | 5.6% | 1.1% | 1.1% | 0.62% | 0.1% | 0.28% |
| Aug 2026 | 77% | 15.5% | 4.7% | 1.1% | 0.92% | 0.62% | 0.1% | 0.08% |
| Sep 2026 | 79.2% | 13% | 4.8% | 1.2% | 0.94% | 0.64% | 0.11% | 0.09% |
How has the 5.11 Tactical and Levi's comparison changed over the last 12 months?
3 findings
- Levi's was ahead of 5.11 Tactical in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 5.11 Tactical’s share of searches among cargo pants brands worldwide moved from 0.91% to 0.94%, and its estimated monthly branded searches moved from 187K to 162K.
- Across the 12 months ending September 2026, Levi's’ share of searches among cargo pants brands worldwide moved from 4.9% to 4.8%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for cargo pants brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Levi's worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Estimated monthly branded searches for 5.11 Tactical worldwide fell 13.4% over 12 measured months, from 187K to 162K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 5.11 Tactical’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
5.11 Tactical
2 branded search terms
- 5.11 pants
- 5.11 tactical
Levi's
1 branded search term
- levi's
Other head-to-heads among cargo pants brands
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