Levi's vs Uniqlo:Which is more popular?
In September 2026, Uniqlo had more branded searches than Levi's among cargo pants brands worldwide. Uniqlo had about 13.6 million branded searches, while Levi's had 823,000. Uniqlo made up 79.2% of all cargo pants brand searches we track, and Levi's accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about cargo pants brands, Uniqlo appeared in two of the three answers and Levi's in one. Uniqlo was mentioned before Levi's in two out of three answers.
Who do people search for more?
Uniqlo, about 17 searches for every 1 for Levi's
Who does AI mention more?
Uniqlo, mentioned in 2 of 3 answers, Levi's in 1
Who does AI recommend more?
Uniqlo, named ahead of Levi's in 2 of 3 answers
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Top cargo pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Uniqlo was mentioned in two out of three: in two of the three ChatGPT answers. Levi's was mentioned in one out of three: in one of the three ChatGPT answers. Uniqlo was listed before Levi's in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Carhartt1st
Dickies2nd- Uniqlo3rd
Abercrombie & Fitch3rd
Wrangler5th
Levi's6th
5.11 Tactical6th
Lee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt3 of 3Named in 3 of 3 ChatGPT answers
- Dickies3 of 3Named in 3 of 3 ChatGPT answers
- Uniqlo2 of 3Named in 2 of 3 ChatGPT answers
- Abercrombie & Fitch2 of 3Named in 2 of 3 ChatGPT answers
- Wrangler2 of 3Named in 2 of 3 ChatGPT answers
- 5.11 Tactical2 of 3Named in 2 of 3 ChatGPT answers
- Levi's1 of 3Named in 1 of 3 ChatGPT answers
- Lee0 of 3Named in 0 of 3 ChatGPT answers
See every answer about cargo pants brands
3 answers
Asked ChatGPT
“Which cargo pants brand should I buy?”
Asked ChatGPT
“What are the best cargo pants brands?”
Asked ChatGPT
“What's the best cargo pants brand for everyday wear?”
Searched Google, AI Overview
“men's cargo pants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“women's cargo pants”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Levi's or Uniqlo more popular in search?
This chart shows how often people search Google for Levi's and Uniqlo by name. Each line represents a brand's share of searches for all eight cargo pants brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Uniqlo, Levi's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Abercrombie & Fitch | Levi's | Wrangler | 5.11 Tactical | Lee | Carhartt | Dickies |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.9% | 4.9% | 1.2% | 0.91% | 0.66% | 0.13% | 0.24% |
| Nov 2025 | 81.5% | 10.9% | 4.9% | 0.98% | 0.91% | 0.66% | 0.11% | 0.06% |
| Dec 2025 | 79% | 13% | 4.8% | 1.2% | 1.1% | 0.64% | 0.13% | 0.13% |
| Jan 2026 | 81% | 10.9% | 4.9% | 0.98% | 1.2% | 0.66% | 0.11% | 0.24% |
| Feb 2026 | 77.5% | 12.8% | 5.7% | 1.2% | 1.3% | 0.77% | 0.13% | 0.63% |
| Mar 2026 | 77.8% | 12.8% | 5.7% | 1.2% | 1.1% | 0.77% | 0.1% | 0.52% |
| Apr 2026 | 81% | 10.9% | 4.9% | 0.98% | 0.94% | 0.8% | 0.11% | 0.36% |
| May 2026 | 79% | 13% | 4.8% | 1.2% | 0.98% | 0.78% | 0.11% | 0.16% |
| Jun 2026 | 78% | 12.9% | 5.8% | 1.2% | 0.96% | 0.77% | 0.13% | 0.28% |
| Jul 2026 | 75.9% | 15.3% | 5.6% | 1.1% | 1.1% | 0.62% | 0.1% | 0.28% |
| Aug 2026 | 77% | 15.5% | 4.7% | 1.1% | 0.92% | 0.62% | 0.1% | 0.08% |
| Sep 2026 | 79.2% | 13% | 4.8% | 1.2% | 0.94% | 0.64% | 0.11% | 0.09% |
How has the Levi's and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of Levi's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Levi's’ share of searches among cargo pants brands worldwide moved from 4.9% to 4.8%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among cargo pants brands worldwide moved from 81% to 79.2%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
How did search popularity change for cargo pants brands worldwide in September 2026?
2 changes
In September 2026, Uniqlo gained share of searches among cargo pants brands worldwide, from 77% to 79.2%.
Estimated monthly branded searches for Levi's worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Levi's’ and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cargo pants brands
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