Abercrombie & Fitch vs Uniqlo:Which is more popular?
In September 2026, Uniqlo had more branded searches than Abercrombie & Fitch among cargo pants brands worldwide. Uniqlo had about 13.6 million branded searches, while Abercrombie & Fitch had 2.2 million. Uniqlo made up 79.2% of all cargo pants brand searches we track, and Abercrombie & Fitch accounted for 13%. When we asked ChatGPT and Google AI Overviews about cargo pants brands, Abercrombie & Fitch and Uniqlo each appeared in two of the three answers. Uniqlo was mentioned before Abercrombie & Fitch in two out of three answers.
Who do people search for more?
Uniqlo, about 6 searches for every 1 for Abercrombie & Fitch
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Uniqlo, named ahead of Abercrombie & Fitch in 2 of 3 answers
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Top cargo pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Abercrombie & Fitch and Uniqlo were each mentioned in two out of three: in two of the three ChatGPT answers. Uniqlo was listed before Abercrombie & Fitch in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Carhartt1st
Dickies2nd- Uniqlo3rd
Abercrombie & Fitch3rd
Wrangler5th
Levi's6th
5.11 Tactical6th
Lee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt3 of 3Named in 3 of 3 ChatGPT answers
- Dickies3 of 3Named in 3 of 3 ChatGPT answers
- Uniqlo2 of 3Named in 2 of 3 ChatGPT answers
- Abercrombie & Fitch2 of 3Named in 2 of 3 ChatGPT answers
- Wrangler2 of 3Named in 2 of 3 ChatGPT answers
- 5.11 Tactical2 of 3Named in 2 of 3 ChatGPT answers
- Levi's1 of 3Named in 1 of 3 ChatGPT answers
- Lee0 of 3Named in 0 of 3 ChatGPT answers
See every answer about cargo pants brands
3 answers
Asked ChatGPT
“Which cargo pants brand should I buy?”
Asked ChatGPT
“What are the best cargo pants brands?”
Asked ChatGPT
“What's the best cargo pants brand for everyday wear?”
Searched Google, AI Overview
“men's cargo pants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“women's cargo pants”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Abercrombie & Fitch or Uniqlo more popular in search?
This chart shows how often people search Google for Abercrombie & Fitch and Uniqlo by name. Each line represents a brand's share of searches for all eight cargo pants brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Uniqlo, Abercrombie & Fitch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Abercrombie & Fitch | Levi's | Wrangler | 5.11 Tactical | Lee | Carhartt | Dickies |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.9% | 4.9% | 1.2% | 0.91% | 0.66% | 0.13% | 0.24% |
| Nov 2025 | 81.5% | 10.9% | 4.9% | 0.98% | 0.91% | 0.66% | 0.11% | 0.06% |
| Dec 2025 | 79% | 13% | 4.8% | 1.2% | 1.1% | 0.64% | 0.13% | 0.13% |
| Jan 2026 | 81% | 10.9% | 4.9% | 0.98% | 1.2% | 0.66% | 0.11% | 0.24% |
| Feb 2026 | 77.5% | 12.8% | 5.7% | 1.2% | 1.3% | 0.77% | 0.13% | 0.63% |
| Mar 2026 | 77.8% | 12.8% | 5.7% | 1.2% | 1.1% | 0.77% | 0.1% | 0.52% |
| Apr 2026 | 81% | 10.9% | 4.9% | 0.98% | 0.94% | 0.8% | 0.11% | 0.36% |
| May 2026 | 79% | 13% | 4.8% | 1.2% | 0.98% | 0.78% | 0.11% | 0.16% |
| Jun 2026 | 78% | 12.9% | 5.8% | 1.2% | 0.96% | 0.77% | 0.13% | 0.28% |
| Jul 2026 | 75.9% | 15.3% | 5.6% | 1.1% | 1.1% | 0.62% | 0.1% | 0.28% |
| Aug 2026 | 77% | 15.5% | 4.7% | 1.1% | 0.92% | 0.62% | 0.1% | 0.08% |
| Sep 2026 | 79.2% | 13% | 4.8% | 1.2% | 0.94% | 0.64% | 0.11% | 0.09% |
How has the Abercrombie & Fitch and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of Abercrombie & Fitch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Abercrombie & Fitch’s share of searches among cargo pants brands worldwide moved from 10.9% to 13%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among cargo pants brands worldwide moved from 81% to 79.2%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
How did search popularity change for cargo pants brands worldwide in September 2026?
2 changes
In September 2026, Uniqlo gained share of searches among cargo pants brands worldwide, from 77% to 79.2%.
In September 2026, Abercrombie & Fitch lost share of searches among cargo pants brands worldwide, from 15.5% to 13%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Abercrombie & Fitch’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abercrombie & Fitch
1 branded search term
- abercrombie and fitch
Uniqlo
1 branded search term
- uniqlo
Other head-to-heads among cargo pants brands
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