How popular isAbercrombie & Fitch?
In September 2026, people searched for Abercrombie & Fitch by name about 2.3 million times worldwide, about the same as the previous year. These searches made up 13% of all global cargo pants brand searches, placing Abercrombie & Fitch second out of eight brands. When we asked both ChatGPT and Google AI Overviews about cargo pants brands, Abercrombie & Fitch appeared in two of the three answers and was the joint third most recommended of the eight.
Abercrombie & Fitch is the second most searched of 8 competitors and the joint third most recommended in AI answers.
UniqloShare of searches 79.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Abercrombie & FitchShare of searches 13%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Levi'sShare of searches 4.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
WranglerShare of searches 1.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
5.11 TacticalShare of searches 0.94%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
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Top cargo pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Abercrombie & Fitch was mentioned in two out of three: in two of the three ChatGPT answers. Abercrombie & Fitch is the joint third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Carhartt1st
Dickies2nd- Uniqlo3rd
- Abercrombie & Fitch3rd
- Wrangler5th
- Levi's6th
- 5.11 Tactical6th
Lee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt3 of 3Named in 3 of 3 ChatGPT answers
- Dickies3 of 3Named in 3 of 3 ChatGPT answers
- Uniqlo2 of 3Named in 2 of 3 ChatGPT answers
- Abercrombie & Fitch2 of 3Named in 2 of 3 ChatGPT answers
- Wrangler2 of 3Named in 2 of 3 ChatGPT answers
- 5.11 Tactical2 of 3Named in 2 of 3 ChatGPT answers
- Levi's1 of 3Named in 1 of 3 ChatGPT answers
- Lee0 of 3Named in 0 of 3 ChatGPT answers
See every answer about cargo pants brands
3 answers
Asked ChatGPT
“Which cargo pants brand should I buy?”
Asked ChatGPT
“What are the best cargo pants brands?”
Asked ChatGPT
“What's the best cargo pants brand for everyday wear?”
Searched Google, AI Overview
“men's cargo pants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“women's cargo pants”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cargo pants brands compete with Abercrombie & Fitch?
Share of searches by month for Uniqlo, Abercrombie & Fitch, Levi's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Abercrombie & Fitch | Levi's | Wrangler | 5.11 Tactical | Lee | Carhartt | Dickies |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.9% | 4.9% | 1.2% | 0.91% | 0.66% | 0.13% | 0.24% |
| Nov 2025 | 81.5% | 10.9% | 4.9% | 0.98% | 0.91% | 0.66% | 0.11% | 0.06% |
| Dec 2025 | 79% | 13% | 4.8% | 1.2% | 1.1% | 0.64% | 0.13% | 0.13% |
| Jan 2026 | 81% | 10.9% | 4.9% | 0.98% | 1.2% | 0.66% | 0.11% | 0.24% |
| Feb 2026 | 77.5% | 12.8% | 5.7% | 1.2% | 1.3% | 0.77% | 0.13% | 0.63% |
| Mar 2026 | 77.8% | 12.8% | 5.7% | 1.2% | 1.1% | 0.77% | 0.1% | 0.52% |
| Apr 2026 | 81% | 10.9% | 4.9% | 0.98% | 0.94% | 0.8% | 0.11% | 0.36% |
| May 2026 | 79% | 13% | 4.8% | 1.2% | 0.98% | 0.78% | 0.11% | 0.16% |
| Jun 2026 | 78% | 12.9% | 5.8% | 1.2% | 0.96% | 0.77% | 0.13% | 0.28% |
| Jul 2026 | 75.9% | 15.3% | 5.6% | 1.1% | 1.1% | 0.62% | 0.1% | 0.28% |
| Aug 2026 | 77% | 15.5% | 4.7% | 1.1% | 0.92% | 0.62% | 0.1% | 0.08% |
| Sep 2026 | 79.2% | 13% | 4.8% | 1.2% | 0.94% | 0.64% | 0.11% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.2% | 13.6M | 0% | +2.2 points | |
| 2, held 2nd | 13% | 2.2M | -18.2% | -2.5 points | |
| 3, held 3rd | 4.8% | 823K | 0% | +0.1 points | |
| 4, held 4th | 1.2% | 201K | 0% | 0 points | |
| 5, held 5th | 0.94% | 162K | 0% | 0 points | |
| 6, held 6th | 0.64% | 110K | 0% | 0 points | |
| 7, held 7th | 0.11% | 18.1K | 0% | 0 points | |
| 8, held 8th | 0.09% | 14.8K | 0% | 0 points |
1.
Uniqlo79.2%
Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share +2.2 points.
13%
Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.
3.
Levi's4.8%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Wrangler1.2%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
0.94%
Held 5th. 162K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Lee0.64%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Carhartt0.11%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Dickies0.09%
Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Abercrombie & Fitch and its closest rivals
Every comparison with Abercrombie & Fitch
10 comparisons
- Abercrombie & Fitch vs Uniqlo
- Abercrombie & Fitch vs Levi's
- Abercrombie & Fitch vs Wrangler
- Abercrombie & Fitch vs 5.11 Tactical
- Abercrombie & Fitch vs Lee
- Abercrombie & Fitch vs Madewell
- Abercrombie & Fitch vs Nudie Jeans
- Abercrombie & Fitch vs Diesel
- Abercrombie & Fitch vs Carhartt
- Abercrombie & Fitch vs Dickies
How has branded search demand for Abercrombie & Fitch changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Abercrombie & Fitch worldwide held steady at 2.3M.
- Across the 12 months ending September 2026, Abercrombie & Fitch’s share of searches among cargo pants brands worldwide increased from 10.9% to 13%.
- Across the 12 months ending September 2026, Abercrombie & Fitch’s share of searches among cargo pants brands worldwide peaked at 15.5% in August 2026 and was lowest at 10.9% in April 2026.
How did search popularity change for cargo pants brands worldwide in September 2026?
6 changes
In September 2026, Uniqlo gained share of searches among cargo pants brands worldwide, from 77% to 79.2%.
In September 2026, Abercrombie & Fitch lost share of searches among cargo pants brands worldwide, from 15.5% to 13%.
Estimated monthly branded searches for Dickies worldwide fell 70.1% over 12 measured months, from 49.5K to 14.8K in September 2026.
Estimated monthly branded searches for Carhartt worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How are Abercrombie & Fitch’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Abercrombie & Fitch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- abercrombie and fitch
- abercrombie jeans
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Where does Abercrombie & Fitch compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cargo pants brands | 2nd of 8 | 13% | Shown above |
| Jeans brands | 6th of 7 | 3.2% | Show ranking |
Is Abercrombie & Fitch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.