Brandwave

How popular isUniqlo?

In September 2026, people searched for Uniqlo by name about 13.7 million times worldwide, a 17.9% decrease from the previous year. These searches made up 79.2% of all global cargo pants brand searches, placing Uniqlo first out of eight brands. When we asked both ChatGPT and Google AI Overviews about cargo pants brands, Uniqlo appeared in two of the three answers and was the joint third most recommended of the eight.

Search and AI answers in September 2026

Uniqlo is the most searched of 8 competitors and the joint third most recommended in AI answers.

  1. UniqloShare of searches 79.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Abercrombie & FitchShare of searches 13%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Levi'sShare of searches 4.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  4. WranglerShare of searches 1.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. 5.11 TacticalShare of searches 0.94%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th

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Top cargo pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Uniqlo was mentioned in two out of three: in two of the three ChatGPT answers. Uniqlo is the joint third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carhartt1st
  2. Dickies2nd
  3. Uniqlo3rd
  4. Abercrombie & Fitch3rd
  5. Wrangler5th
  6. Levi's6th
  7. 5.11 Tactical6th
  8. Lee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt3 of 3Named in 3 of 3 ChatGPT answers
  • Dickies3 of 3Named in 3 of 3 ChatGPT answers
  • Uniqlo2 of 3Named in 2 of 3 ChatGPT answers
  • Abercrombie & Fitch2 of 3Named in 2 of 3 ChatGPT answers
  • Wrangler2 of 3Named in 2 of 3 ChatGPT answers
  • 5.11 Tactical2 of 3Named in 2 of 3 ChatGPT answers
  • Levi's1 of 3Named in 1 of 3 ChatGPT answers
  • Lee0 of 3Named in 0 of 3 ChatGPT answers

See every answer about cargo pants brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cargo pants brands compete with Uniqlo?

Uniqlo against cargo pants brands worldwide, by month

Share of searches by month for Uniqlo, Abercrombie & Fitch, Levi's. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloAbercrombie & FitchLevi'sWrangler5.11 TacticalLeeCarharttDickies
Oct 202581%10.9%4.9%1.2%0.91%0.66%0.13%0.24%
Nov 202581.5%10.9%4.9%0.98%0.91%0.66%0.11%0.06%
Dec 202579%13%4.8%1.2%1.1%0.64%0.13%0.13%
Jan 202681%10.9%4.9%0.98%1.2%0.66%0.11%0.24%
Feb 202677.5%12.8%5.7%1.2%1.3%0.77%0.13%0.63%
Mar 202677.8%12.8%5.7%1.2%1.1%0.77%0.1%0.52%
Apr 202681%10.9%4.9%0.98%0.94%0.8%0.11%0.36%
May 202679%13%4.8%1.2%0.98%0.78%0.11%0.16%
Jun 202678%12.9%5.8%1.2%0.96%0.77%0.13%0.28%
Jul 202675.9%15.3%5.6%1.1%1.1%0.62%0.1%0.28%
Aug 202677%15.5%4.7%1.1%0.92%0.62%0.1%0.08%
Sep 202679.2%13%4.8%1.2%0.94%0.64%0.11%0.09%

  1. 1.Uniqlo

    79.2%

    Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Abercrombie & Fitch

    13%

    Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Levi's

    4.8%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Wrangler

    1.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.5.11 Tactical

    0.94%

    Held 5th. 162K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lee

    0.64%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Carhartt

    0.11%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Dickies

    0.09%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Uniqlo and its closest rivals

Every comparison with Uniqlo

54 comparisons

How has branded search demand for Uniqlo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Uniqlo worldwide fell from 16.6M to 13.7M.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among cargo pants brands worldwide decreased from 81% to 79.2%.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among cargo pants brands worldwide peaked at 81.5% in November 2025 and was lowest at 75.9% in July 2026.

How did search popularity change for cargo pants brands worldwide in September 2026?

6 changes

  1. In September 2026, Uniqlo gained share of searches among cargo pants brands worldwide, from 77% to 79.2%.

  2. In September 2026, Abercrombie & Fitch lost share of searches among cargo pants brands worldwide, from 15.5% to 13%.

  3. Estimated monthly branded searches for Dickies worldwide fell 70.1% over 12 measured months, from 49.5K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Carhartt worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are Uniqlo’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Uniqlo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uniqlo
  • uniqlo boxers
  • uniqlo oxford shirt
  • uniqlo shirts
  • uniqlo underwear

Do you work for Uniqlo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Uniqlo compete?

Uniqlo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers3rd of 1314.5%Show ranking
Puffer jacket brands1st of 952.9%Show ranking
Underwear brands1st of 1265.1%Show ranking
Hoodies1st of 865.9%Show ranking
Boxer brief brands1st of 877.5%Show ranking
Cargo pants brands1st of 879.2%Shown above
Men’s shirt brands9th of 122.2%Show ranking
Men's underwear brands7th of 82.3%Show ranking
Creator with pink hair and a pink jacket

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