Pair of Thieves vs Uniqlo:Which is searched more?
In September 2026, Uniqlo had more branded searches than Pair of Thieves among boxer brief brands worldwide. Uniqlo had about 13.6 million branded searches, while Pair of Thieves had 22,200. Uniqlo made up 77.5% of all boxer brief brand searches we track, and Pair of Thieves accounted for 0.13%. These are worldwide searches for English-language branded terms.
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Is Pair of Thieves or Uniqlo more popular in search?
Compare the boxer brief brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Uniqlo, Pair of Thieves. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Calvin Klein | Jockey | Hanes | Smartwool | Tommy John | Mack Weldon | Pair of Thieves |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 16.3% | 0.98% | 0.66% | 0.66% | 0.44% | 0.2% | 0.16% |
| Nov 2025 | 77.6% | 19% | 0.76% | 0.63% | 0.94% | 0.63% | 0.28% | 0.15% |
| Dec 2025 | 77% | 19% | 0.93% | 0.77% | 1.4% | 0.51% | 0.28% | 0.19% |
| Jan 2026 | 80.5% | 16.3% | 0.98% | 0.65% | 0.98% | 0.29% | 0.2% | 0.13% |
| Feb 2026 | 70.6% | 26% | 1% | 0.7% | 0.86% | 0.38% | 0.21% | 0.17% |
| Mar 2026 | 71% | 26.1% | 1% | 0.71% | 0.47% | 0.32% | 0.17% | 0.14% |
| Apr 2026 | 77.7% | 19.1% | 1.1% | 0.77% | 0.42% | 0.42% | 0.19% | 0.15% |
| May 2026 | 74.3% | 22.4% | 1.3% | 0.74% | 0.4% | 0.49% | 0.18% | 0.15% |
| Jun 2026 | 73.9% | 22.3% | 1.6% | 0.9% | 0.49% | 0.4% | 0.22% | 0.18% |
| Jul 2026 | 73.8% | 22.3% | 1.6% | 0.9% | 0.49% | 0.49% | 0.18% | 0.18% |
| Aug 2026 | 74.9% | 18.5% | 1.4% | 0.74% | 0.5% | 3.7% | 0.18% | 0.15% |
| Sep 2026 | 77.5% | 19.1% | 1.4% | 0.77% | 0.52% | 0.42% | 0.19% | 0.13% |
How has the Pair of Thieves and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of Pair of Thieves in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pair of Thieves’ share of searches among boxer brief brands worldwide moved from 0.16% to 0.13%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among boxer brief brands worldwide moved from 80.6% to 77.5%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
How did search popularity change for boxer brief brands worldwide in September 2026?
2 changes
In September 2026, Uniqlo gained share of searches among boxer brief brands worldwide, from 74.9% to 77.5%.
Estimated monthly branded searches for Pair of Thieves worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pair of Thieves’ and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pair of Thieves
1 branded search term
- pair of thieves
Uniqlo
1 branded search term
- uniqlo
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