Brandwave

Boxer brief brands:Which are searched most?

In September 2026, Calvin Klein was the most searched among boxer brief brands worldwide, with an estimated 3.4M branded searches and 93.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Calvin Klein93.7%
  2. Hanes3.8%
  3. Smartwool2.5%
  4. Jockey0.02%

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Share of SearchLeaderboard

Compare the boxer brief brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among boxer brief brands worldwide, by month

Share of Search by month for Calvin Klein, Hanes, Smartwool. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinHanesSmartwoolJockey
Oct 202592.5%3.7%3.7%0.02%
Nov 202592.4%3%4.5%0.01%
Dec 202589.8%3.6%6.6%0.01%
Jan 202690.9%3.7%5.5%0.01%
Feb 202694.3%2.5%3.1%<0.01%
Mar 202695.7%2.6%1.7%<0.01%
Apr 202694.1%3.8%2.1%0.01%
May 202695.1%3.1%1.7%0.01%
Jun 202694.1%3.8%2.1%0.02%
Jul 202694.1%3.8%2.1%0.01%
Aug 202693.7%3.8%2.5%0.01%
Sep 202693.7%3.8%2.5%0.02%

This month’s ranking, September 2026

  1. 1.Calvin Klein

    93.7%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hanes

    3.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Smartwool

    2.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Jockey

    0.02%

    Held 4th. 720 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among boxer brief brands worldwide?

In September 2026, Calvin Klein was the most searched among boxer brief brands worldwide, with an estimated 3.4M branded searches and 93.7% estimated Share of Search within this set. Hanes is in 2nd place, 89.9 percentage points behind at 3.8% Share of Search.

Global boxer brief brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Calvin Klein92.5% → 93.7%95.7%Mar 202689.8%Dec 20251st
Hanes3.7% → 3.8%3.8%Apr 20262.5%Feb 20262nd
Smartwool3.7% → 2.5%6.6%Dec 20251.7%May 20263rd
Jockey0.02%0.02%Sep 2026<0.01%Feb 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among boxer brief brands worldwide increased from 92.5% to 93.7%.
  • Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among boxer brief brands worldwide decreased from 3.7% to 2.5%.
  • Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among boxer brief brands worldwide peaked at 95.7% in March 2026 and was lowest at 89.8% in December 2025.
  • Across the 12 months ending September 2026, Hanes’ estimated Share of Search among boxer brief brands worldwide peaked at 3.8% in April 2026 and was lowest at 2.5% in February 2026.
  • Across the 12 months ending September 2026, Smartwool’s estimated Share of Search among boxer brief brands worldwide peaked at 6.6% in December 2025 and was lowest at 1.7% in May 2026.
  • Across the 12 months ending September 2026, Hanes and Jockey held steady: their estimated Share of Search among boxer brief brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for boxer brief brands worldwide in September 2026?

  1. Estimated monthly branded searches for Jockey worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  2. Estimated monthly branded searches for Smartwool worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

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