How popular isCalvin Klein in search?
In September 2026, there were an estimated 3.4M branded searches for Calvin Klein worldwide which held steady over the last 12 months. Calvin Klein holds 87.7% estimated Share of Search among boxer brief brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which boxer brief brands compete with Calvin Klein?
Share of Search by month for Calvin Klein, Jockey, Hanes, Smartwool. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Jockey | Hanes | Smartwool |
|---|---|---|---|---|
| Oct 2025 | 87.7% | 5.3% | 3.5% | 3.5% |
| Nov 2025 | 89.1% | 3.6% | 2.9% | 4.4% |
| Dec 2025 | 86% | 4.2% | 3.5% | 6.3% |
| Jan 2026 | 86.2% | 5.2% | 3.5% | 5.2% |
| Feb 2026 | 90.9% | 3.7% | 2.4% | 3% |
| Mar 2026 | 92.1% | 3.7% | 2.5% | 1.7% |
| Apr 2026 | 89.1% | 5.3% | 3.6% | 2% |
| May 2026 | 90% | 5.4% | 3% | 1.6% |
| Jun 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Jul 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Aug 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
| Sep 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.7% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 6.4% | 246K | 0% | 0 points | |
| 3, held 3rd | 3.5% | 135K | 0% | 0 points | |
| 4, held 4th | 2.4% | 90.5K | 0% | 0 points |
87.7%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Jockey6.4%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Hanes3.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Calvin Klein and its closest rivals
Every comparison with Calvin Klein
15 comparisons
- Calvin Klein vs Ralph Lauren
- Calvin Klein vs Tommy Hilfiger
- Calvin Klein vs Under Armour
- Calvin Klein vs Guess
- Calvin Klein vs Lacoste
- Calvin Klein vs Hugo Boss
- Calvin Klein vs Jockey
- Calvin Klein vs Triumph
- Calvin Klein vs Victoria's Secret
- Calvin Klein vs Hanes
- Calvin Klein vs Step One
- Calvin Klein vs Smartwool
- Calvin Klein vs Wacoal
- Calvin Klein vs ThirdLove
- Bonds vs Calvin Klein
How has branded search demand for Calvin Klein changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Calvin Klein worldwide held steady at 3.4M.
- Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among boxer brief brands worldwide peaked at 92.1% in March 2026 and was lowest at 86% in December 2025.
How did search popularity change for boxer brief brands worldwide in September 2026?
2 changes
Where does Calvin Klein compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Premium fashion brands | 2nd of 6 | 19.4% | Show ranking |
| Bras | 1st of 6 | 46.7% | Show ranking |
| Underwear brands | 1st of 5 | 87.2% | Show ranking |
| Boxer brief brands | 1st of 4 | 87.7% | Shown above |
How is Calvin Klein measured?
Brandwave collects information about searches that people make online using Calvin Klein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- calvin klein
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