Bras:Which brands are most popular in search?
Calvin Klein and Under Armour share the highest estimated Share of Search among bras worldwide, at 46.5% in August 2026. These are worldwide searches for English-language branded terms.
Calvin Klein46.5%
Under Armour46.5%
Triumph2.8%
Victoria's Secret2.3%- Wacoal1.3%
- ThirdLove0.56%
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Share of SearchLeaderboard
Compare the bras shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calvin Klein, Under Armour, Triumph, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Under Armour | Triumph | Victoria's Secret | Wacoal | ThirdLove |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 51.4% | 3.1% | 2.1% | 0.76% | 0.51% |
| Nov 2025 | 47.3% | 47.3% | 2.3% | 1.9% | 0.57% | 0.57% |
| Dec 2025 | 42.6% | 52% | 2.6% | 1.7% | 0.63% | 0.52% |
| Jan 2026 | 42.2% | 51.5% | 3.1% | 1.7% | 0.93% | 0.62% |
| Feb 2026 | 51.9% | 42.5% | 2.6% | 1.7% | 0.77% | 0.51% |
| Mar 2026 | 52.3% | 42.8% | 2.1% | 1.4% | 0.95% | 0.52% |
| Apr 2026 | 46.2% | 46.2% | 3.4% | 2.3% | 1.2% | 0.68% |
| May 2026 | 51.5% | 42.2% | 2.5% | 2.1% | 1.1% | 0.62% |
| Jun 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.69% |
| Jul 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.56% |
| Aug 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 46.5% | 3.4M | 0% | 0 points | |
| 3, held 3rd | 2.8% | 201K | 0% | 0 points | |
| 4, held 4th | 2.3% | 165K | 0% | 0 points | |
| 5, held 5th | 1.3% | 90.5K | 0% | 0 points | |
| 6, held 6th | 0.56% | 40.5K | 0% | 0 points |
46.5%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
46.5%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Triumph2.8%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
2.3%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.Wacoal
1.3%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.56%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Calvin Klein vs Under Armour: compare search popularity
- Calvin Klein vs Triumph: compare search popularity
- Calvin Klein vs Victoria's Secret: compare search popularity
- Under Armour vs Triumph: compare search popularity
- Under Armour vs Victoria's Secret: compare search popularity
- Triumph vs Victoria's Secret: compare search popularity
- Compare any of these brands
Which brand is most popular in search among bras worldwide?
6 brands
Calvin Klein and Under Armour share the highest estimated Share of Search among bras worldwide, at 46.5% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Calvin Klein | 42.1% → 46.5% | 52.3%Mar 2026 | 42.1%Oct 2025 | 2nd → 1st |
| Under Armour | 51.4% → 46.5% | 52%Dec 2025 | 42.2%May 2026 | 1st → 2nd |
| Triumph | 3.1% → 2.8% | 3.4%Apr 2026 | 2.1%Mar 2026 | 3rd |
| Victoria's Secret | 2.1% → 2.3% | 2.3%Jul 2026 | 1.4%Mar 2026 | 4th |
| Wacoal | 0.76% → 1.3% | 1.3%Jul 2026 | 0.57%Nov 2025 | 5th |
| ThirdLove | 0.51% → 0.56% | 0.69%Jun 2026 | 0.51%Oct 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among bras worldwide increased from 42.1% to 46.5%.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among bras worldwide decreased from 51.4% to 46.5%.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among bras worldwide peaked at 52.3% in March 2026 and was lowest at 42.1% in October 2025.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among bras worldwide peaked at 52% in December 2025 and was lowest at 42.2% in May 2026.
- Across the 11 months ending August 2026, Triumph’s estimated Share of Search among bras worldwide peaked at 3.4% in April 2026 and was lowest at 2.1% in March 2026.
- Across the 11 months ending August 2026, Calvin Klein rose from 2nd to 1st among bras worldwide.
- Across the 11 months ending August 2026, Under Armour fell from 1st to 2nd among bras worldwide.
- Across the 11 months ending August 2026, Triumph, Victoria's Secret, Wacoal and ThirdLove held steady: their estimated Share of Search among bras worldwide each moved less than 0.5 percentage points.
How did search popularity change for bras worldwide in August 2026?
3 changes
Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
Estimated monthly branded searches for Triumph worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
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