ThirdLove vs Under Armour:Which is more popular by branded search?

Name: ThirdLove vs Under Armour: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Under Armour had more branded searches than ThirdLove among bras worldwide. Under Armour was estimated to have 3.4M branded searches compared to ThirdLove’s 40.5K, and held a 46.5% Share of Search versus ThirdLove’s 0.56%. These are worldwide searches for English-language branded terms.

Share of Search among bras worldwide in August 2026Which is more popular in search, ThirdLove or Under Armour?

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Which is more popular in search, ThirdLove or Under Armour?

Compare the bras shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ThirdLove and Under Armour among bras worldwide, by month

Month	Calvin Klein	Under Armour	Triumph	Victoria's Secret	Wacoal	ThirdLove
Oct 2025	42.1%	51.4%	3.1%	2.1%	0.76%	0.51%
Nov 2025	47.3%	47.3%	2.3%	1.9%	0.57%	0.57%
Dec 2025	42.6%	52%	2.6%	1.7%	0.63%	0.52%
Jan 2026	42.2%	51.5%	3.1%	1.7%	0.93%	0.62%
Feb 2026	51.9%	42.5%	2.6%	1.7%	0.77%	0.51%
Mar 2026	52.3%	42.8%	2.1%	1.4%	0.95%	0.52%
Apr 2026	46.2%	46.2%	3.4%	2.3%	1.2%	0.68%
May 2026	51.5%	42.2%	2.5%	2.1%	1.1%	0.62%
Jun 2026	46.5%	46.5%	2.8%	2.3%	1.3%	0.69%
Jul 2026	46.5%	46.5%	2.8%	2.3%	1.3%	0.56%
Aug 2026	46.5%	46.5%	2.8%	2.3%	1.3%	0.56%
Sep 2026	—	—	—	—	—	—

How has the ThirdLove and Under Armour comparison changed over the last 12 months?

3 findings

Under Armour was ahead of ThirdLove in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, ThirdLove’s estimated Share of Search among bras worldwide moved from 0.51% to 0.56%, and its estimated monthly branded searches held steady at 40.5K.
Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among bras worldwide moved from 51.4% to 46.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

How did search popularity change for bras worldwide in August 2026?

1 change

Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ThirdLove’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.