Calvin Klein vs Under Armour:Which is searched more?
In August 2026, Calvin Klein and Under Armour were level on Share of Search among bras worldwide, with an estimated 3.4M branded searches each, at 45.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Calvin Klein or Under Armour?
Compare the bras shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calvin Klein, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Under Armour |
|---|---|---|
| Oct 2025 | 41.3% | 50.4% |
| Nov 2025 | 46.4% | 46.4% |
| Dec 2025 | 41.8% | 51.1% |
| Jan 2026 | 41.5% | 50.6% |
| Feb 2026 | 51% | 41.8% |
| Mar 2026 | 51.5% | 42.2% |
| Apr 2026 | 45.2% | 45.2% |
| May 2026 | 50.4% | 41.3% |
| Jun 2026 | 45.4% | 45.4% |
| Jul 2026 | 45.5% | 45.5% |
| Aug 2026 | 45.5% | 45.5% |
| Sep 2026 | — | — |
How has the Calvin Klein and Under Armour comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Calvin Klein took it in February 2026.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among bras worldwide moved from 41.3% to 45.5%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among bras worldwide moved from 50.4% to 45.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for bras worldwide in August 2026?
1 change
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Calvin Klein’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
1 branded search term
- calvin klein
Under Armour
1 branded search term
- under armour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.