How popular isUnder Armour in search?
In August 2026, there were an estimated 3.4M branded searches for Under Armour worldwide which is down 18.1% over the last 11 months. Under Armour holds 45.5% estimated Share of Search among bras worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Calvin Klein45.5%
Under Armour45.5%
Victoria's Secret4.5%
Triumph2.7%
Wacoal1.2%
ThirdLove0.55%
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Which bras compete with Under Armour?
Share of Search by month for Calvin Klein, Under Armour, Victoria's Secret, Triumph. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Under Armour | Victoria's Secret | Triumph | Wacoal | ThirdLove |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 50.4% | 4.1% | 3% | 0.75% | 0.5% |
| Nov 2025 | 46.4% | 46.4% | 3.7% | 2.3% | 0.56% | 0.56% |
| Dec 2025 | 41.8% | 51.1% | 3.4% | 2.5% | 0.62% | 0.51% |
| Jan 2026 | 41.5% | 50.6% | 3.3% | 3% | 0.92% | 0.61% |
| Feb 2026 | 51% | 41.8% | 3.4% | 2.5% | 0.76% | 0.51% |
| Mar 2026 | 51.5% | 42.2% | 2.8% | 2.1% | 0.93% | 0.51% |
| Apr 2026 | 45.2% | 45.2% | 4.4% | 3.3% | 1.2% | 0.67% |
| May 2026 | 50.4% | 41.3% | 4.1% | 2.5% | 1.1% | 0.61% |
| Jun 2026 | 45.4% | 45.4% | 4.5% | 2.7% | 1.2% | 0.67% |
| Jul 2026 | 45.5% | 45.5% | 4.5% | 2.7% | 1.2% | 0.55% |
| Aug 2026 | 45.5% | 45.5% | 4.5% | 2.7% | 1.2% | 0.55% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 45.5% | 3.4M | 0% | 0 points | |
| 3, held 3rd | 4.5% | 330K | 0% | 0 points | |
| 4, held 4th | 2.7% | 201K | 0% | 0 points | |
| 5, held 5th | 1.2% | 90.5K | 0% | 0 points | |
| 6, held 6th | 0.55% | 40.5K | 0% | 0 points |
45.5%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
45.5%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
4.5%
Held 3rd. 330K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Triumph2.7%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Wacoal1.2%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.55%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Under Armour and its closest rivals
- Under Armour vs Calvin Klein: compare search popularity
- Under Armour vs Victoria's Secret: compare search popularity
- Under Armour vs Triumph: compare search popularity
- Under Armour vs Wacoal: compare search popularity
- Under Armour vs ThirdLove: compare search popularity
- Compare Under Armour with any brand
Every comparison with Under Armour
23 comparisons
- Adidas vs Under Armour
- ASICS vs Under Armour
- Calvin Klein vs Under Armour
- Gymshark vs Under Armour
- Lululemon vs Under Armour
- New Balance vs Under Armour
- Nike vs Under Armour
- Puma vs Under Armour
- Reebok vs Under Armour
- Mizuno vs Under Armour
- Alo Yoga vs Under Armour
- JanSport vs Under Armour
- Smiggle vs Under Armour
- Under Armour vs Victoria's Secret
- Sweaty Betty vs Under Armour
- Triumph vs Under Armour
- NoBull vs Under Armour
- Under Armour vs Wacoal
- Eastpak vs Under Armour
- Herschel vs Under Armour
- ThirdLove vs Under Armour
- Inov-8 vs Under Armour
- Head vs Under Armour
How has branded search demand for Under Armour changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Under Armour worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among bras worldwide decreased from 50.4% to 45.5%.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among bras worldwide peaked at 51.1% in December 2025 and was lowest at 41.3% in May 2026.
- Across the 11 months ending August 2026, Under Armour fell from 1st to 2nd among bras worldwide.
How did search popularity change for bras worldwide in August 2026?
3 changes
Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
Estimated monthly branded searches for Triumph worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Where does Under Armour compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Basketball shoe brands | 5th of 5 | 5% | Show ranking |
| Gym bags | 5th of 6 | 5.8% | Show ranking |
| Sports bra brands | 4th of 5 | 6% | Show ranking |
| Netball shoe brands | 4th of 5 | 6.1% | Show ranking |
| Sports bag brands | 4th of 5 | 6.3% | Show ranking |
| Gym shoes | 3rd of 6 | 7.3% | Show ranking |
| Leggings | 4th of 6 | 8.4% | Show ranking |
| Gym clothing brands | 4th of 5 | 8.5% | Show ranking |
| School bags | 2nd of 6 | 13.4% | Show ranking |
| Bras | 2nd of 6 | 45.5% | Shown above |
How is Under Armour measured?
Brandwave collects information about searches that people make online using Under Armour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- under armour
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Is Under Armour your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.