Brandwave

How popular isUnder Armour in search?

In August 2026, there were an estimated 3.4M branded searches for Under Armour worldwide which is down 18.1% over the last 11 months. Under Armour holds 7.3% estimated Share of Search among gym shoes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas44.5%
  2. Nike44.5%
  3. Under Armour7.3%
  4. Reebok3.3%
  5. NoBull0.36%
  6. Inov-80.07%
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Which gym shoes compete with Under Armour?

Under Armour against gym shoes worldwide, by month

Share of Search by month for Adidas, Nike, Under Armour, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeUnder ArmourReebokNoBullInov-8
Oct 202538.5%47.3%9.5%4.2%0.38%0.09%
Nov 202539.6%48.4%8%3.6%0.39%0.08%
Dec 202539%47.6%9.6%3.5%0.32%0.06%
Jan 202634.8%52.2%8.6%3.8%0.42%0.08%
Feb 202639.5%48.5%8%3.6%0.39%0.08%
Mar 202639.6%48.4%7.9%3.6%0.39%0.08%
Apr 202639.4%48.5%8%3.6%0.48%0.1%
May 202644.4%44.4%7.3%3.3%0.54%0.09%
Jun 202644.5%44.5%7.3%3.3%0.36%0.07%
Jul 202644.5%44.5%7.3%3.3%0.36%0.07%
Aug 202644.5%44.5%7.3%3.3%0.36%0.07%
Sep 2026——————

  1. 1.Adidas

    44.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nike

    44.5%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Under Armour

    7.3%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Reebok

    3.3%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NoBull

    0.36%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Inov-8

    0.07%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Under Armour and its closest rivals

How has branded search demand for Under Armour changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Under Armour worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym shoes worldwide decreased from 9.5% to 7.3%.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym shoes worldwide peaked at 9.6% in December 2025 and was lowest at 7.3% in May 2026.

How did search popularity change for gym shoes worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

  4. Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

Where does Under Armour compete?

Under Armour is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball shoe brands5th of 55%Show ranking
Gym bags5th of 65.8%Show ranking
Sports bra brands4th of 56%Show ranking
Netball shoe brands4th of 56.1%Show ranking
Sports bag brands4th of 56.3%Show ranking
Gym shoes3rd of 67.3%Shown above
Leggings4th of 68.4%Show ranking
Gym clothing brands4th of 58.5%Show ranking
School bags2nd of 613.4%Show ranking
Bras2nd of 646.5%Show ranking

How is Under Armour measured?

Brandwave collects information about searches that people make online using Under Armour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • under armour

Do you work for Under Armour? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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