Brandwave

CRZ YOGA vs Under Armour:Which is more popular?

In September 2026, Under Armour had more branded searches than CRZ YOGA among activewear brands worldwide. Under Armour had about 3.4 million branded searches, while CRZ YOGA had 201,000. Under Armour made up 5% of all activewear brand searches we track, and CRZ YOGA accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about activewear brands, Under Armour appeared in three of the five answers and CRZ YOGA in two. CRZ YOGA and Under Armour were each mentioned first in two of the four answers that named either.

Among activewear brands worldwide in September 2026

Who do people search for more?

Under Armour, about 17 searches for every 1 for CRZ YOGA

Under Armour 3.4M searchesCRZ YOGA 201K searches

Who does AI mention more?

Under Armour, mentioned in 3 of 5 answers, CRZ YOGA in 2

Under Armour in 3 of 5CRZ YOGA in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

CRZ YOGA first in 2Under Armour first in 2

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Under Armour was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. CRZ YOGA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CRZ YOGA and Under Armour were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Nike2nd
  3. Alo Yoga3rd
  4. Athleta4th
  5. Vuori5th
  6. Adidas6th
  7. Under Armour7th
  8. Gymshark8th
  9. Beyond Yoga9th
  10. CRZ YOGA10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CRZ YOGA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is CRZ YOGA or Under Armour more popular in search?

This chart shows how often people search Google for CRZ YOGA and Under Armour by name. Each line represents a brand's share of searches for all 13 activewear brands we track, month by month, from English-language searches worldwide.

CRZ YOGA and Under Armour among activewear brands worldwide, by month

Share of searches by month for Under Armour, CRZ YOGA. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

How has the CRZ YOGA and Under Armour comparison changed over the last 12 months?

3 findings
  • Under Armour was ahead of CRZ YOGA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CRZ YOGA’s share of searches among activewear brands worldwide moved from 0.15% to 0.3%, and its estimated monthly branded searches moved from 110K to 201K.
  • Across the 12 months ending September 2026, Under Armour’s share of searches among activewear brands worldwide moved from 5.7% to 5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

How did search popularity change for activewear brands worldwide in September 2026?

2 changes

  1. In September 2026, CRZ YOGA fell from 10th to 11th among activewear brands worldwide.

  2. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CRZ YOGA’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CRZ YOGA

1 branded search term

  • crz yoga

Under Armour

1 branded search term

  • under armour

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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