Inov-8 vs Under Armour:Which is more popular by branded search?

Name: Inov-8 vs Under Armour: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Under Armour had more branded searches than Inov-8 among gym shoes worldwide. Under Armour was estimated to have 3.4M branded searches compared to Inov-8’s 33.1K, and held a 7.3% Share of Search versus Inov-8’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among gym shoes worldwide in August 2026Which is more popular in search, Inov-8 or Under Armour?

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Which is more popular in search, Inov-8 or Under Armour?

Compare the gym shoes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Inov-8 and Under Armour among gym shoes worldwide, by month

Month	Adidas	Nike	Under Armour	Reebok	NoBull	Inov-8
Oct 2025	38.5%	47.3%	9.5%	4.2%	0.38%	0.09%
Nov 2025	39.6%	48.4%	8%	3.6%	0.39%	0.08%
Dec 2025	39%	47.6%	9.6%	3.5%	0.32%	0.06%
Jan 2026	34.8%	52.2%	8.6%	3.8%	0.42%	0.08%
Feb 2026	39.5%	48.5%	8%	3.6%	0.39%	0.08%
Mar 2026	39.6%	48.4%	7.9%	3.6%	0.39%	0.08%
Apr 2026	39.4%	48.5%	8%	3.6%	0.48%	0.1%
May 2026	44.4%	44.4%	7.3%	3.3%	0.54%	0.09%
Jun 2026	44.5%	44.5%	7.3%	3.3%	0.36%	0.07%
Jul 2026	44.5%	44.5%	7.3%	3.3%	0.36%	0.07%
Aug 2026	44.5%	44.5%	7.3%	3.3%	0.36%	0.07%
Sep 2026	—	—	—	—	—	—

How has the Inov-8 and Under Armour comparison changed over the last 12 months?

3 findings

Under Armour was ahead of Inov-8 in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Inov-8’s estimated Share of Search among gym shoes worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym shoes worldwide moved from 9.5% to 7.3%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

How did search popularity change for gym shoes worldwide in August 2026?

2 changes

Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Inov-8’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.