Brandwave

How popular isUnder Armour in search?

In August 2026, there were an estimated 3.4M branded searches for Under Armour worldwide which is down 18.1% over the last 11 months. Under Armour holds 6% estimated Share of Search among sports bra brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas36.8%
  2. Nike36.8%
  3. Lululemon20%
  4. Under Armour6%
  5. Victoria's Secret0.3%
Under Armour website (opens in a new tab)

Follow Under Armour and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sports bra brands compete with Under Armour?

Under Armour against sports bra brands worldwide, by month

Share of Search by month for Adidas, Nike, Lululemon, Under Armour. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeLululemonUnder ArmourVictoria's Secret
Oct 202530.3%37.2%24.8%7.5%0.3%
Nov 202530.8%37.6%25.2%6.2%0.25%
Dec 202528.8%35.1%28.8%7.1%0.23%
Jan 202628%42%22.9%6.9%0.23%
Feb 202632.2%39.5%21.5%6.5%0.26%
Mar 202633.6%41.1%18.3%6.7%0.22%
Apr 202632.2%39.5%21.5%6.5%0.32%
May 202636.8%36.8%20%6%0.3%
Jun 202636.8%36.8%20%6%0.3%
Jul 202636.8%36.8%20%6%0.3%
Aug 202636.8%36.8%20%6%0.3%
Sep 2026—————

  1. 1.Adidas

    36.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nike

    36.8%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lululemon

    20%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Under Armour

    6%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Victoria's Secret

    0.3%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Under Armour and its closest rivals

How has branded search demand for Under Armour changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Under Armour worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bra brands worldwide decreased from 7.5% to 6%.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bra brands worldwide peaked at 7.5% in October 2025 and was lowest at 6% in May 2026.

How did search popularity change for sports bra brands worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

  3. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Under Armour compete?

Under Armour is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball shoe brands5th of 55%Show ranking
Sports bra brands4th of 56%Shown above
Netball shoe brands4th of 56.1%Show ranking
Sports bag brands4th of 56.3%Show ranking
Gym clothing brands4th of 58.5%Show ranking

How is Under Armour measured?

Brandwave collects information about searches that people make online using Under Armour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • under armour

Do you work for Under Armour? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Under Armour your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free