Brandwave

Greyson Clothiers vs Under Armour:Which is more popular?

In September 2026, Greyson Clothiers had more branded searches than Under Armour among golf clothing brands worldwide. Greyson Clothiers had about 30,300 branded searches, while Under Armour had 12,100. Greyson Clothiers made up 2.2% of all golf clothing brand searches we track, and Under Armour accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about golf clothing brands, Under Armour appeared in four of the five answers and Greyson Clothiers in one. Under Armour was mentioned before Greyson Clothiers in three out of four answers that named either.

Among golf clothing brands worldwide in September 2026

Who do people search for more?

Greyson Clothiers, about 3 searches for every 1 for Under Armour

Greyson Clothiers 30.3K searchesUnder Armour 12.1K searches

Who does AI mention more?

Under Armour, mentioned in 4 of 5 answers, Greyson Clothiers in 1

Under Armour in 4 of 5Greyson Clothiers in 1 of 5

Who does AI recommend more?

Under Armour, named ahead of Greyson Clothiers in 3 of 4 answers

Under Armour first in 3Greyson Clothiers first in 1

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Top golf clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Under Armour was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Greyson Clothiers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Under Armour was listed before Greyson Clothiers in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Millar1st
  2. FootJoy2nd
  3. Adidas3rd
  4. Lululemon4th
  5. Nike5th
  6. Under Armour6th
  7. Greyson Clothiers7th
  8. Malbon Golf8th
  9. Holderness & Bourne9th
  10. TravisMathew10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Millar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lululemon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Malbon Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TravisMathew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holderness & Bourne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greyson Clothiers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about golf clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Greyson Clothiers or Under Armour more popular in search?

This chart shows how often people search Google for Greyson Clothiers and Under Armour by name. Each line represents a brand's share of searches for all 15 golf clothing brands we track, month by month, from English-language searches worldwide.

Greyson Clothiers and Under Armour among golf clothing brands worldwide, by month

Share of searches by month for Greyson Clothiers, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter MillarRhobackJohnnie-OMalbon GolfTravisMathewHolderness & BourneGreyson ClothiersNikeGalvin GreenJ.LindebergLululemonRedvanlyUnder ArmourAdidasFootJoy
Oct 202529.3%19.6%7.2%8.8%13.1%5.9%3.4%2.6%1.8%1.4%1.2%1.8%1.4%1.8%0.64%
Nov 202527.9%27.9%6.9%8.3%12.5%4.6%2.7%2.5%1.4%1.1%0.75%1.4%0.92%0.92%0.41%
Dec 202530.4%20.3%9.1%9.1%13.6%5%2.8%2.7%1.2%1%0.82%1.5%0.82%1.2%0.54%
Jan 202640%14.7%8%8%12%4.4%3%2.4%1.3%1.1%1.3%1.3%1.1%0.72%0.59%
Feb 202632.1%14.3%7.9%9.6%14.3%5.3%3.2%4.3%1.3%1.3%1.3%1.6%1.3%1.6%0.57%
Mar 202629%15.9%8.7%10.6%13%5.8%2.9%3.9%1.2%1.4%1.4%1.7%1.4%2.1%0.95%
Apr 202634.4%12.6%6.9%12.6%10.3%5.7%2.8%4.6%0.93%1.7%1.7%1.4%1.4%2.1%0.76%
May 202630.5%13.7%7.5%11.2%13.7%6.1%3.2%4.1%1%1.5%1.8%1.5%1.5%1.8%0.82%
Jun 202628.7%19.2%8.6%10.5%12.8%5.8%2.5%3.9%0.94%1.4%1.4%1.4%0.94%1.4%0.63%
Jul 202636.9%11.1%11.1%11.1%11.1%5%2.6%3.3%0.81%1.5%1.5%1.5%0.99%0.99%0.66%
Aug 202645.9%13.7%6.2%9.2%9.2%5%2.2%1.8%0.83%1.2%1.2%1.2%0.83%0.83%0.55%
Sep 202649.3%12.1%8.1%8.1%8.1%4.4%2.2%1.6%1.1%1.1%1.1%1.1%0.89%0.59%0.4%

Under Armour sells other things too, so only its searches that name this product count here, like “under armour golf”.

How has the Greyson Clothiers and Under Armour comparison changed over the last 12 months?

3 findings

How did search popularity change for golf clothing brands worldwide in September 2026?

1 change

  1. In September 2026, Under Armour rose from 14th to 13th among golf clothing brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Greyson Clothiers’ and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Greyson Clothiers

2 branded search terms

  • greyson clothiers
  • greyson golf

Under Armour

1 branded search term

  • under armour golf

How the Brand Demand Index is measured

Other head-to-heads among golf clothing brands

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