How popular isCalvin Klein in search?
In August 2026, there were an estimated 3.4M branded searches for Calvin Klein worldwide which held steady over the last 11 months. Calvin Klein holds 46.5% estimated Share of Search among bras worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Calvin Klein46.5%
Under Armour46.5%
Triumph2.8%
Victoria's Secret2.3%- Wacoal1.3%
- ThirdLove0.56%
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Where does Calvin Klein compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bras | 1st of 6 | 46.5% | Shown below |
| Underwear brands | 1st of 5 | 95.5% | Show ranking |
Which bras compete with Calvin Klein?
Share of Search by month for Calvin Klein, Under Armour, Triumph, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Under Armour | Triumph | Victoria's Secret | Wacoal | ThirdLove |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 51.4% | 3.1% | 2.1% | 0.76% | 0.51% |
| Nov 2025 | 47.3% | 47.3% | 2.3% | 1.9% | 0.57% | 0.57% |
| Dec 2025 | 42.6% | 52% | 2.6% | 1.7% | 0.63% | 0.52% |
| Jan 2026 | 42.2% | 51.5% | 3.1% | 1.7% | 0.93% | 0.62% |
| Feb 2026 | 51.9% | 42.5% | 2.6% | 1.7% | 0.77% | 0.51% |
| Mar 2026 | 52.3% | 42.8% | 2.1% | 1.4% | 0.95% | 0.52% |
| Apr 2026 | 46.2% | 46.2% | 3.4% | 2.3% | 1.2% | 0.68% |
| May 2026 | 51.5% | 42.2% | 2.5% | 2.1% | 1.1% | 0.62% |
| Jun 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.69% |
| Jul 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.56% |
| Aug 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 46.5% | 3.4M | 0% | 0 points | |
| 3, held 3rd | 2.8% | 201K | 0% | 0 points | |
| 4, held 4th | 2.3% | 165K | 0% | 0 points | |
| 5, held 5th | 1.3% | 90.5K | 0% | 0 points | |
| 6, held 6th | 0.56% | 40.5K | 0% | 0 points |
46.5%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
46.5%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Triumph2.8%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
2.3%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.Wacoal
1.3%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.56%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Calvin Klein and its closest rivals
- Calvin Klein vs Under Armour: compare search popularity
- Calvin Klein vs Triumph: compare search popularity
- Calvin Klein vs Victoria's Secret: compare search popularity
- Calvin Klein vs Wacoal: compare search popularity
- Calvin Klein vs ThirdLove: compare search popularity
- Compare Calvin Klein with any brand
How has branded search demand for Calvin Klein changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Calvin Klein worldwide held steady at 3.4M.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among bras worldwide increased from 42.1% to 46.5%.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among bras worldwide peaked at 52.3% in March 2026 and was lowest at 42.1% in October 2025.
- Across the 11 months ending August 2026, Calvin Klein rose from 2nd to 1st among bras worldwide.
How did search popularity change for bras worldwide in August 2026?
3 changes
Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
Estimated monthly branded searches for Triumph worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How is Calvin Klein measured?
Brandwave collects information about searches that people make online using Calvin Klein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- calvin klein
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