Calvin Klein vs Pair of Thieves:Which is more popular?
In September 2026, Calvin Klein had more branded searches than Pair of Thieves among boxer brief brands worldwide. Calvin Klein had about 3.4 million branded searches, while Pair of Thieves had 22,200. Calvin Klein made up 19.1% of all boxer brief brand searches we track, and Pair of Thieves accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about boxer brief brands, Pair of Thieves appeared in four of the five answers and Calvin Klein in three. Calvin Klein was mentioned before Pair of Thieves in three out of five answers.
Who do people search for more?
Calvin Klein, about 151 searches for every 1 for Pair of Thieves
Who does AI mention more?
Pair of Thieves, mentioned in 4 of 5 answers, Calvin Klein in 3
Who does AI recommend more?
Calvin Klein, named ahead of Pair of Thieves in 3 of 5 answers
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Top boxer brief brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pair of Thieves was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Calvin Klein was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Calvin Klein was listed before Pair of Thieves in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tommy John1st- Calvin Klein2nd
- Pair of Thieves3rd
Smartwool4th
Mack Weldon5th
Hanes6th
Uniqlo7th
Jockey–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mack Weldon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pair of Thieves4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Calvin Klein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartwool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boxer brief brands
5 answers
Asked ChatGPT
“Which boxer brief brand should I buy?”
Asked ChatGPT
“What are the best boxer brief brands?”
Asked ChatGPT
“What's the best boxer brief brand for everyday wear?”
Searched Google, AI Overview
“boxer briefs for men”
Searched Google, AI Overview
“best boxer briefs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Calvin Klein or Pair of Thieves more popular in search?
This chart shows how often people search Google for Calvin Klein and Pair of Thieves by name. Each line represents a brand's share of searches for all eight boxer brief brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Calvin Klein, Pair of Thieves. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Calvin Klein | Jockey | Hanes | Smartwool | Tommy John | Mack Weldon | Pair of Thieves |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 16.3% | 0.98% | 0.66% | 0.66% | 0.44% | 0.2% | 0.16% |
| Nov 2025 | 77.6% | 19% | 0.76% | 0.63% | 0.94% | 0.63% | 0.28% | 0.15% |
| Dec 2025 | 77% | 19% | 0.93% | 0.77% | 1.4% | 0.51% | 0.28% | 0.19% |
| Jan 2026 | 80.5% | 16.3% | 0.98% | 0.65% | 0.98% | 0.29% | 0.2% | 0.13% |
| Feb 2026 | 70.6% | 26% | 1% | 0.7% | 0.86% | 0.38% | 0.21% | 0.17% |
| Mar 2026 | 71% | 26.1% | 1% | 0.71% | 0.47% | 0.32% | 0.17% | 0.14% |
| Apr 2026 | 77.7% | 19.1% | 1.1% | 0.77% | 0.42% | 0.42% | 0.19% | 0.15% |
| May 2026 | 74.3% | 22.4% | 1.3% | 0.74% | 0.4% | 0.49% | 0.18% | 0.15% |
| Jun 2026 | 73.9% | 22.3% | 1.6% | 0.9% | 0.49% | 0.4% | 0.22% | 0.18% |
| Jul 2026 | 73.8% | 22.3% | 1.6% | 0.9% | 0.49% | 0.49% | 0.18% | 0.18% |
| Aug 2026 | 74.9% | 18.5% | 1.4% | 0.74% | 0.5% | 3.7% | 0.18% | 0.15% |
| Sep 2026 | 77.5% | 19.1% | 1.4% | 0.77% | 0.52% | 0.42% | 0.19% | 0.13% |
How has the Calvin Klein and Pair of Thieves comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Pair of Thieves in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s share of searches among boxer brief brands worldwide moved from 16.3% to 19.1%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Pair of Thieves’ share of searches among boxer brief brands worldwide moved from 0.16% to 0.13%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for boxer brief brands worldwide in September 2026?
2 changes
In September 2026, Calvin Klein gained share of searches among boxer brief brands worldwide, from 18.5% to 19.1%.
Estimated monthly branded searches for Pair of Thieves worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Calvin Klein’s and Pair of Thieves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
1 branded search term
- calvin klein
Pair of Thieves
1 branded search term
- pair of thieves
Other head-to-heads among boxer brief brands
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