Brands owned byH&M
The brands H&M markets worldwide, and where to find each one's branded demand.
Brand competitors
These brands are measured alongside H&M’s in the same sets.
1st place in Dresses worldwide estimated Share of Search at 62.8% in Sep 2026.
1st place in Premium fashion brands worldwide estimated Share of Search at 21.3% in Sep 2026.
2nd place in Premium fashion brands worldwide estimated Share of Search at 17.4% in Sep 2026.
Do you work for H&M? To claim this company simply sign up to Brandwave with your company email. To request corrections please contact us via our support page.
Is this your company?
Put your own campaigns, spend and outcomes next to each brand's demand line, so you can see which of your marketing lined up with the movements.