How popular isRalph Lauren in search?
In August 2026, there were an estimated 4.1M branded searches for Ralph Lauren worldwide which is down 18.2% over the last 11 months. Ralph Lauren holds 47.1% estimated Share of Search among towel brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which towel brands compete with Ralph Lauren?
Share of Search by month for Dunelm, Ralph Lauren, Sheridan. The figures are in the table below the chart.
View monthly share of search table
| Month | Dunelm | Ralph Lauren | Sheridan | Christy | Bedeck | Sanderson |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 51.9% | 3.1% | 1.7% | 0.28% | 0.51% |
| Nov 2025 | 35.1% | 52.6% | 3.2% | 8.6% | 0.19% | 0.35% |
| Dec 2025 | 37.1% | 55.5% | 4.1% | 2.7% | 0.2% | 0.45% |
| Jan 2026 | 41.8% | 51.1% | 3.8% | 2.5% | 0.28% | 0.62% |
| Feb 2026 | 46.3% | 46.3% | 4.2% | 2.3% | 0.31% | 0.68% |
| Mar 2026 | 46.4% | 46.4% | 4.2% | 1.9% | 0.38% | 0.69% |
| Apr 2026 | 45.4% | 45.4% | 4.1% | 4.1% | 0.37% | 0.67% |
| May 2026 | 46.2% | 46.2% | 4.2% | 2.3% | 0.46% | 0.68% |
| Jun 2026 | 46.6% | 46.6% | 4.2% | 1.5% | 0.56% | 0.56% |
| Jul 2026 | 41.2% | 50.3% | 4.5% | 2.5% | 0.74% | 0.74% |
| Aug 2026 | 47.1% | 47.1% | 3.5% | 1.3% | 0.57% | 0.57% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.1% | 4.1M | +49.3% | +5.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 47.1% | 4.1M | +22.1% | -3.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.5% | 301K | 0% | -1.1 points | |
| 4, held 4th | 1.3% | 110K | -33.3% | -1.2 points | |
| 5, held 5th | 0.57% | 49.5K | 0% | -0.2 points | |
| 6, held 6th | 0.57% | 49.5K | 0% | -0.2 points |
1.
Dunelm47.1%
Moved from 2nd to 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +5.9 points.
47.1%
Moved from 1st to 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share -3.3 points.
3.Sheridan
3.5%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.
Christy1.3%
Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -1.2 points.
5.
Bedeck0.57%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.57%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Ralph Lauren and its closest rivals
How has branded search demand for Ralph Lauren changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ralph Lauren worldwide fell from 5M to 4.1M.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among towel brands worldwide decreased from 51.9% to 47.1%.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among towel brands worldwide peaked at 55.5% in December 2025 and was lowest at 45.4% in April 2026.
- Across the 11 months ending August 2026, Ralph Lauren fell from 1st to 2nd among towel brands worldwide.
How did search popularity change for towel brands worldwide in August 2026?
5 changes
In August 2026, Dunelm overtook Ralph Lauren to take the highest estimated Share of Search among towel brands worldwide, at 47.1%.
In August 2026, Ralph Lauren lost estimated Share of Search among towel brands worldwide, from 50.3% to 47.1%.
In August 2026, Christy lost estimated Share of Search among towel brands worldwide, from 2.5% to 1.3%.
In August 2026, Sheridan lost estimated Share of Search among towel brands worldwide, from 4.5% to 3.5%.
Estimated monthly branded searches for Bedeck worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026.
How is Ralph Lauren measured?
Brandwave collects information about searches that people make online using Ralph Lauren’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ralph lauren
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Is Ralph Lauren your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.