Brandwave

How popular isCalvin Klein in search?

In September 2026, there were an estimated 3.4M branded searches for Calvin Klein worldwide which held steady over the last 12 months. Calvin Klein holds 19.4% estimated Share of Search among premium fashion brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ralph Lauren23.7%
  2. Calvin Klein19.4%
  3. Tommy Hilfiger19.4%
  4. Guess15.9%
  5. Lacoste15.9%
  6. Hugo Boss5.8%
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Which premium fashion brands compete with Calvin Klein?

Calvin Klein against premium fashion brands worldwide, by month

Share of Search by month for Ralph Lauren, Calvin Klein, Tommy Hilfiger, Guess, Lacoste, Hugo Boss. The figures are in the table below the chart.

View monthly share of search table
MonthRalph LaurenCalvin KleinTommy HilfigerGuessLacosteHugo Boss
Oct 202525.6%17.2%20.9%11.5%17.2%7.7%
Nov 202523.1%18.9%23.1%12.6%15.4%6.9%
Dec 202525%16.7%20.4%13.7%16.7%7.5%
Jan 202624.2%16.2%19.8%16.2%16.2%7.3%
Feb 202620%24.4%20%13.4%16.3%6%
Mar 202617.6%26.3%17.6%14.4%17.6%6.4%
Apr 202620.9%20.9%20.9%14%17.1%6.2%
May 202618.5%22.6%18.5%15.1%18.5%6.7%
Jun 202619.9%19.9%19.9%13.3%19.9%7.2%
Jul 202618.7%18.7%22.9%15.3%18.7%5.6%
Aug 202622.9%18.7%18.7%15.3%18.7%5.6%
Sep 202623.7%19.4%19.4%15.9%15.9%5.8%

  1. 1.Ralph Lauren

    23.7%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Calvin Klein

    19.4%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Tommy Hilfiger

    19.4%

    Moved from 4th to 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Guess

    15.9%

    Moved from 5th to 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Lacoste

    15.9%

    Moved from 3rd to 5th. 2.7M estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  6. 6.Hugo Boss

    5.8%

    Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Calvin Klein and its closest rivals

Every comparison with Calvin Klein

How has branded search demand for Calvin Klein changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Calvin Klein worldwide held steady at 3.4M.
  • Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among premium fashion brands worldwide increased from 17.2% to 19.4%.
  • Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among premium fashion brands worldwide peaked at 26.3% in March 2026 and was lowest at 16.2% in January 2026.
  • Across the 12 months ending September 2026, Calvin Klein rose from 3rd to 2nd among premium fashion brands worldwide.

How did search popularity change for premium fashion brands worldwide in September 2026?

  1. In September 2026, Tommy Hilfiger overtook Lacoste to rank 3rd among premium fashion brands worldwide, with 19.4% estimated Share of Search.

  2. In September 2026, Guess overtook Lacoste to rank 4th among premium fashion brands worldwide, with 15.9% estimated Share of Search.

  3. In September 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands worldwide, from 22.9% to 23.7%.

  4. In September 2026, Calvin Klein gained estimated Share of Search among premium fashion brands worldwide, from 18.7% to 19.4%.

  5. In September 2026, Lacoste lost estimated Share of Search among premium fashion brands worldwide, from 18.7% to 15.9%.

  6. Estimated monthly branded searches for Hugo Boss worldwide fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

Where does Calvin Klein compete?

Calvin Klein is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boxer brief brands4th of 76.2%Show ranking
Boxer Shorts brands3rd of 89.1%Show ranking
Crossbody Bag brands2nd of 89.2%Show ranking
Trench Coat brands3rd of 811.4%Show ranking
Bucket Hat brands2nd of 812.2%Show ranking
Premium fashion brands2nd of 619.4%Shown above
Deodorant Stick brands2nd of 823%Show ranking
Deo Stick brands2nd of 824.7%Show ranking
Women's watch brands2nd of 727.7%Show ranking
Bras1st of 646.7%Show ranking
Lingerie brands1st of 588.9%Show ranking
Underwear brands1st of 593.5%Show ranking

How is Calvin Klein measured?

Brandwave collects information about searches that people make online using Calvin Klein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • calvin klein

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How the Brand Demand Index is measured

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