Brandwave

Underwear brands:Which brands are most popular in search?

In August 2026, Calvin Klein was the most searched among underwear brands worldwide, with an estimated 3.4M branded searches and 95.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Calvin Klein95.5%
  2. Hanes3.8%
  3. Step One0.52%
  4. Bonds0.15%
  5. Jockey0.01%

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Share of SearchLeaderboard

Compare the underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among underwear brands worldwide, by month

Share of Search by month for Calvin Klein, Hanes. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinHanesStep OneBondsJockey
Oct 202595.6%3.9%0.42%0.15%0.02%
Nov 202596.1%3.2%0.52%0.16%0.01%
Dec 202595.6%3.9%0.42%0.13%0.01%
Jan 202695.7%3.9%0.28%0.15%0.01%
Feb 202697%2.6%0.23%0.1%<0.01%
Mar 202697%2.6%0.29%0.1%<0.01%
Apr 202695.6%3.9%0.42%0.15%0.01%
May 202696.3%3.2%0.35%0.13%0.01%
Jun 202695.6%3.9%0.42%0.15%0.02%
Jul 202695.6%3.9%0.42%0.15%0.01%
Aug 202695.5%3.8%0.52%0.15%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Calvin Klein

    95.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Hanes

    3.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Step One

    0.52%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Bonds

    0.15%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Jockey

    0.01%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among underwear brands worldwide?

In August 2026, Calvin Klein was the most searched among underwear brands worldwide, with an estimated 3.4M branded searches and 95.5% estimated Share of Search within this set. Hanes is in 2nd place, 91.6 percentage points behind at 3.8% Share of Search.

Global underwear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Calvin Klein95.6% → 95.5%97%Feb 202695.5%Aug 20261st
Hanes3.9% → 3.8%3.9%Jan 20262.6%Feb 20262nd
Step One0.42% → 0.52%0.52%Nov 20250.23%Feb 20263rd
Bonds0.15%0.16%Nov 20250.1%Feb 20264th
Jockey0.02% → 0.01%0.02%Oct 2025<0.01%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among underwear brands worldwide peaked at 97% in February 2026 and was lowest at 95.5% in August 2026.
  • Across the 11 months ending August 2026, Hanes’ estimated Share of Search among underwear brands worldwide peaked at 3.9% in January 2026 and was lowest at 2.6% in February 2026.
  • Across the 11 months ending August 2026, Calvin Klein, Hanes, Step One, Bonds and Jockey held steady: their estimated Share of Search among underwear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for underwear brands worldwide in August 2026?

  1. Estimated monthly branded searches for Step One worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  2. Estimated monthly branded searches for Jockey worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

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