Brandwave

Intimissimi vs MeUndies:Which is searched more?

In September 2026, Intimissimi had more branded searches than MeUndies among underwear brands worldwide. Intimissimi had about 2.7 million branded searches, while MeUndies had 135,000. Intimissimi made up 13.1% of all underwear brand searches we track, and MeUndies accounted for 0.65%. These are worldwide searches for English-language branded terms.

Share of searches among underwear brands worldwide in September 2026Is Intimissimi or MeUndies more popular in search?
Intimissimi13.1%2.7M searches
vs
MeUndies0.65%135K searches

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Is Intimissimi or MeUndies more popular in search?

Compare the underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Intimissimi and MeUndies among underwear brands worldwide, by month

Share of searches by month for Intimissimi, MeUndies. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinIntimissimiQuinceJockeyHanesMeUndiesStep OneTommy JohnSKIMSMack WeldonBonds
Oct 202568.2%13.8%13.8%1.1%0.83%0.55%0.55%0.36%0.37%0.3%0.17%0.09%
Nov 202566%16.2%13.2%1.1%0.65%0.53%0.65%0.62%0.53%0.24%0.24%0.07%
Dec 202561.4%15.1%18.5%1.5%0.74%0.61%0.74%0.4%0.41%0.22%0.22%0.08%
Jan 202666%13.3%16.3%1.3%0.8%0.54%0.8%0.33%0.24%0.24%0.16%0.07%
Feb 202658.9%21.7%14.5%1.4%0.88%0.58%0.72%0.44%0.32%0.32%0.18%0.08%
Mar 202660.7%22.3%12.2%1.4%0.9%0.6%0.6%0.4%0.27%0.27%0.15%0.07%
Apr 202667.2%16.5%11.1%1.6%0.99%0.67%0.67%0.44%0.37%0.3%0.16%0.07%
May 202662.9%18.9%12.7%1.8%1.1%0.62%0.62%0.41%0.42%0.34%0.15%0.07%
Jun 202660.7%18.3%15%1.7%1.3%0.74%0.74%0.49%0.33%0.4%0.18%0.08%
Jul 202660.6%18.3%15%1.7%1.3%0.74%0.74%0.48%0.4%0.49%0.15%0.08%
Aug 202663.2%15.6%12.7%1.8%1.1%0.63%0.63%0.5%3.1%0.42%0.15%0.08%
Sep 202665.1%16%13.1%1.9%1.2%0.65%0.65%0.44%0.35%0.29%0.16%0.09%

How has the Intimissimi and MeUndies comparison changed over the last 12 months?

3 findings
  • Intimissimi was ahead of MeUndies in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Intimissimi’s share of searches among underwear brands worldwide moved from 13.8% to 13.1%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, MeUndies’ share of searches among underwear brands worldwide moved from 0.55% to 0.65%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for underwear brands worldwide in September 2026?

2 changes
  1. In September 2026, MeUndies rose from 8th to 7th among underwear brands worldwide.

  2. Estimated monthly branded searches for Intimissimi worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Intimissimi’s and MeUndies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Intimissimi

1 branded search term

  • intimissimi

MeUndies

1 branded search term

  • meundies

How the Brand Demand Index is measured

Other head-to-heads among underwear brands

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