Brandwave

How popular isIntimissimi?

In September 2026, people searched for Intimissimi by name about 2.7 million times worldwide, an 18.2% decrease from the previous year. These searches made up 13.1% of all global underwear brand searches, placing Intimissimi third out of 12 brands. When we asked both ChatGPT and Google AI Overviews about underwear brands, Intimissimi appeared in two of the five answers and was the eighth most recommended of the 12.

Search and AI answers in September 2026

Intimissimi is the third most searched of 12 competitors and the eighth most recommended in AI answers.

  1. UniqloShare of searches 65.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Calvin KleinShare of searches 16%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. IntimissimiShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. QuinceShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. JockeyShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intimissimi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Intimissimi is the eighth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calvin Klein1st
  2. Uniqlo2nd
  3. SKIMS3rd
  4. MeUndies4th
  5. Tommy John5th
  6. Quince6th
  7. Hanes7th
  8. Intimissimi8th
  9. Mack Weldon9th
  10. Jockey–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calvin Klein5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MeUndies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SKIMS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intimissimi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tommy John2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mack Weldon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which underwear brands compete with Intimissimi?

Intimissimi against underwear brands worldwide, by month

Share of searches by month for Uniqlo, Calvin Klein, Intimissimi. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinIntimissimiQuinceJockeyHanesMeUndiesStep OneTommy JohnSKIMSMack WeldonBonds
Oct 202568.2%13.8%13.8%1.1%0.83%0.55%0.55%0.36%0.37%0.3%0.17%0.09%
Nov 202566%16.2%13.2%1.1%0.65%0.53%0.65%0.62%0.53%0.24%0.24%0.07%
Dec 202561.4%15.1%18.5%1.5%0.74%0.61%0.74%0.4%0.41%0.22%0.22%0.08%
Jan 202666%13.3%16.3%1.3%0.8%0.54%0.8%0.33%0.24%0.24%0.16%0.07%
Feb 202658.9%21.7%14.5%1.4%0.88%0.58%0.72%0.44%0.32%0.32%0.18%0.08%
Mar 202660.7%22.3%12.2%1.4%0.9%0.6%0.6%0.4%0.27%0.27%0.15%0.07%
Apr 202667.2%16.5%11.1%1.6%0.99%0.67%0.67%0.44%0.37%0.3%0.16%0.07%
May 202662.9%18.9%12.7%1.8%1.1%0.62%0.62%0.41%0.42%0.34%0.15%0.07%
Jun 202660.7%18.3%15%1.7%1.3%0.74%0.74%0.49%0.33%0.4%0.18%0.08%
Jul 202660.6%18.3%15%1.7%1.3%0.74%0.74%0.48%0.4%0.49%0.15%0.08%
Aug 202663.2%15.6%12.7%1.8%1.1%0.63%0.63%0.5%3.1%0.42%0.15%0.08%
Sep 202665.1%16%13.1%1.9%1.2%0.65%0.65%0.44%0.35%0.29%0.16%0.09%

  1. 1.Uniqlo

    65.1%

    Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Calvin Klein

    16%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Intimissimi

    13.1%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Quince

    1.9%

    Moved from 5th to 4th. 392K estimated branded searches, +1.4% vs prior month. Share +0.1 points.

  5. 5.Jockey

    1.2%

    Moved from 6th to 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hanes

    0.65%

    Moved from 7th to 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.MeUndies

    0.65%

    Moved from 8th to 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Step One

    0.44%

    Moved from 9th to 8th. 92.1K estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  9. 9.Tommy John

    0.35%

    Moved from 4th to 9th. 74K estimated branded searches, -89% vs prior month. Share -2.8 points.

  10. 10.SKIMS

    0.29%

    Held 10th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

  11. 11.Mack Weldon

    0.16%

    Held 11th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Bonds

    0.09%

    Held 12th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Intimissimi and its closest rivals

Every comparison with Intimissimi

17 comparisons

How has branded search demand for Intimissimi changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Intimissimi worldwide fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Intimissimi’s share of searches among underwear brands worldwide decreased from 13.8% to 13.1%.
  • Across the 12 months ending September 2026, Intimissimi’s share of searches among underwear brands worldwide peaked at 18.5% in December 2025 and was lowest at 11.1% in April 2026.

How did search popularity change for underwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Uniqlo gained share of searches among underwear brands worldwide, from 63.2% to 65.1%.

  2. In September 2026, Tommy John lost share of searches among underwear brands worldwide, from 3.1% to 0.35%.

  3. In September 2026, Hanes rose from 7th to 6th among underwear brands worldwide.

  4. In September 2026, Jockey rose from 6th to 5th among underwear brands worldwide.

  5. In September 2026, MeUndies rose from 8th to 7th among underwear brands worldwide.

  6. In September 2026, Quince rose from 5th to 4th among underwear brands worldwide.

How are Intimissimi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Intimissimi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • intimissimi

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How the Brand Demand Index is measured

Where does Intimissimi compete?

Intimissimi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Underwear brands3rd of 1213.1%Shown above
Lingerie brands1st of 866.4%Show ranking
Creator with pink hair and a pink jacket

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